Chapter 7: Incentives for respondents

Question 1

What are the 3 main theories about why incentives should work?

Answer 1

1. Social Exchange theory
2. Economic exchange theory
3. Leverage-salience theory

Question 2

Tell something about social exchange theory and incentives

Answer 2

1. Actions of individuals are motivated by the return these actions are expected to bring
2. Incentives are a symbol of trust that respondent is willing to answer survey
3. Should be successful in increasing response rates always

Question 3

Tell something about economic exchange theory and incentives

Answer 3

1. Cost-benefit calculation for choosing to participate
2. Higher amounts should elicit higher response rates
3. Money more powerful than non-monetary rewards (cash is universally understood value)

Question 4

Tell something about leverage-salience theory and incentives

Answer 4

1. The effect of an incentive depends ont he importance the individual places on the incentive and how clear this incentive is being made during the survey
2. Incentives can have various effects on different groups and subgroups across designs

Question 5

What is the difference between prepaid and postpaid incentives?

Answer 5

1. Prepaid is given before partaking in the study and regardless of their response
2. Postpaid is given after respondent has fully completed the survey

Question 6

In wat types of surveys are prepaid incentives more effective? (3)

Answer 6

1. Mail surveys
2. interview-administered surveys
3. Web surveys

Question 7

Incentives tend to work better on (3)

Answer 7

1. Poorly educated people
2. Single, older and non-working people
3. No difference in effects between commercial/non-commercial panels and different length or study type of survey

Question 8

Give an example of prepaid non-monetary incentive and does it increase response rate?

Answer 8

1. Pen, stamp, lottery ticket, sticker

2. Maybe a little

Question 9

Give an example of postpaid non-monetary incentive and does it increase response rate?

Answer 9

1. Gift voucher, loyalty points

2. Probably not

Question 10

Give an example of prepaid monetary incentive and does it increase response rate?

Answer 10

1. Cash

2. Yes

Question 11

Give an example of postpaid monetary incentive and does it increase response rate?

Answer 11

1. Cash, PayPal

2. Maybe a little

Question 12

Give an example of postpaid lottery incentive and does it increase response rate?

Answer 12

1. Win an iPad, holiday or whatever.

2. no

Question 13

Give an example of postpaid donations incentive and does it increase response rate?

Answer 13

1. Greenpeace / Amnesty

2. No, might even decrease!

Question 14

What determines the optimal amount of incentives?

Answer 14

1. What is expected extra costs vs

2. What is the expected impact of the survey and how much is this needed

Question 15

Give an example of a future state of incentives in online surveys?

Answer 15

1. Difficult to give cash via the internet, thus there is a big need for different types of incentives
2. Budgets to spent in apps on app stores due to the rise of mobile peeps