Chapter 6: Comparative survey research Flashcards
What is comparative survey research
Any survey research that is developed to compare certain groups
What are 4 different types of comparative research?
- Cross-national or multination studies
- Cross-cultural research
- mixed-mode designs
- Mixed-device surveys
What are consequences of cross-national or cross-cultural survey designs? (4)
- Comparisons can be biased if definitions of target variables are not exactly the same
- Certain groups may be more willing to participate than others
- Legal issues and government help varies
- Be very careful with translations!
What are the 3 recommended ways to optimize translations in survey research?
- Translators should have specific knowledge and training in translating questionnaires
- Translator should join the research team (at an early stage)
- Members with a broad range of expertise should be brought together and function as a team
To what 2 effects are panel surveys prone to?
- Attrition bias
2. Panel conditioning (learning effects)
What 3 things are important in longitudinal survey design?
- Preferably survey stays the same over time
- Questionnaire needs to be as future proof as it can be
- Try to make sure that your sample remains equal
What are reasons for using mixed-mode surveys (4)?
- Online surveys are not accessible for everyone
- Might help to reduce coverage errors
- Boost general declining response rates
- Different modes means more chance that there is a form of preferred survey mode present for every respondent
What are the 3 different types of mixed-mode questionnaires?
- Concurrent mixed mode - all modes simultaneously
- Sequential mixed-mode - different modes at different sages
- Mix-modes within single survey
In designing mixed-mode surveys: cognitive equivalence is most important. What are the 3 approaches to achieve this?
- Unimode - one questionnaire but different questions for each mode
- Mode-specific design
- One primary mode of data collection - focus on one mode, rest of the modes are for control that there are no differences with this one focus mode