Chapter 9: Campaigns and Voting Behavior Flashcards
Nomination
A political party endorsing a candidate for an office, usually in the race it required a lot of momentum, money, and media to win.
Campaign Strategy
The plan a candidate has to guide their electoral campaign.
National Party Convention
Held every 4 years to nominate a candidate for the presidential office and to write the party’s platform. Supreme power within parties.
McGovern-Frazer Commission
A commission formed to reform the elite-dominated delegation selection system, to make it more accessible and heard by minorites and other groups.
Superdelegates
National party leaders who are automatically awarded delegates because of the offices they hold. Can affect the outcome of a election.
Invisible Primary
Period before votes are cast, candidates compete to win early support from elites and the public.
Caucus
A convention where delegates attend an open meeting to express who they prefer, usually done in a dozen states.
Presidential primaries
Elections in the states where voters pick who they want the president to be
Frontloading
States hold primaries early in the calendar to gain more media attention
Party Platform
A party’s goals and policies for the next 4 years
Direct Mail
A method of raising money, for a political cause or candidate. A request is sent to people who have supported similar views to candidates in the past.
Campaign Contributions
Donations made to a candidate or party reported by FEC.
Independent Expenditures
Expenses on behalf of a group that sends a message uncoordinated by with the individuals
Federal Election Campaign Act
Remormed campaign spending made limits on spending and who can contribute.
Political Action Committees
distribute money to candidates by collecting it from individuals.