Chapter 9 Flashcards
Business Model
how a company/venture creates, delivers and captures value
Revenue Model
component of business model that identifies how the company earns income and makes profit
Value Capture
generating revenue and profit from value provided to customers
Revenue
Income gained from sales of goods and services
Unit Sales Revenue Model and two types of items sold
- Generating revenue by number of items or units sold by a company.
- Tangible or Intangible items
Razor and Razor Blade Model: Gillette
Revenue from offering one product for cheap and encouraging sales of more expensive product etc razor blade and razor
Razor and Razor blade model other examples
cheap printer and expensive ink or PS4 and Controller
Advertising Revenue Model
Revenue from advertising products and services etc ratio, commercial, social media, magazine
Adwords (3)
cost per click
cost per action
promoted content/sponsored
Data Revenue Model
and what do balance
Selling quality, exclusive and valuable information to other parties.
need to balance data value with privacy of users
Intermediation Revenue Model
Third parties, brokers, or middlemen generating money though commission
Brokers and example
organize transactions between buyer and seller etc real estate or insurance
Licensing Revenue Model and example
Giving permission to other parties to use protected intellectual property in exchange for fees
example: universal studios, movies, music and themed lego
Intellectual Property
Patents, Copyrights and Trademarks
Franchising Model
selling franchise of an existing business to allow another party to trade under the name of that business.