Chapter 4 Flashcards
Design Thinking
human centered approach to innovation that brings together what need with what is technologically and economically feasible
Designing thinking is a ____ and is not _____
toolkit for those not trained
not entrepreneurship
Six Skills of Designers
observation
listening
desire change
context and integration
solution driven
unbound
Observation
curious, examine environment and make notes
Listening and what to never assume
active listening skills to identify what matters, never assume you always know what is best
Desire change
solve problems, improve upon what may exist
Context and Integration (2)
create meaning and understanding ideas. Attention = relevance
Solution Driven
solve problem identified in observation and listening
unbound
open to less than obvious solutions “why not?” not bound by past
Needs
lack of desirable requirements
IDEO
How
might
we
- presume solution exists
- possible to put forward ideas that may or not work
- encourages anything can be solved
Innovative Solutions (3) and where do solutions intersect
Feasibility, Viability, Desirability
intersect at V and D
Feasibility
what can be achieved in future
Viability
how sustainable is idea in long term
Desirability
who will want to use product/service
Design Thinking Process cycle is System of ____ and not ________ step
what does it combine (3)
system overlapping phases and not step by step
empathy, creativity and passion
Design Process 2 types of thinking
Divergent and Convergent
Divergent
expand view of world to generate many ideas without trapped by traditional problem-solving methods or constraints
Convergent
narrow down number of ideas to identify ones with most potential value
Design thinking phases (3)
inspiration, ideation, implementation
inspiration (divergent tasks) (2)
define design challenge (problem)
learn about users with deep understanding
Latent needs and examples
needs we don’t know we have or require etc iphone, digital car map
Ideation and what interacts here
generate and develop ideas to meet needs (possible solutions to problem)
empathy and creativity
Implementation (convergence)
test ideas to make more better/value, ideas become opportunities
Observation
monitor behaviour and activities of users/potential users in respective environments
observation techniques and description (4)
Complete observer : hidden from view
participant observer : known to others but neutral stance
observer participant : witness or acquaintance
complete participant : undercover spy
AEIOU Framework
Activities
Environment
Interaction
object
users
Insights
what is it
what is formula
what is recognized
- interpretation of observation results to identify needs
- user+need+why
- pattern recognition
Feedback Interviews
What are customers and user opinions, reviews. What do others thing about our methods and processes
Need-Finding Interviews
identify problems customers are having
