Chapter 4

Question 1

Design Thinking

Answer 1

human centered approach to innovation that brings together what need with what is technologically and economically feasible

Question 2

Designing thinking is a ____ and is not _____

Answer 2

toolkit for those not trained
not entrepreneurship

Question 3

Six Skills of Designers

Answer 3

observation
listening
desire change
context and integration
solution driven
unbound

Question 4

Observation

Answer 4

curious, examine environment and make notes

Question 5

Listening and what to never assume

Answer 5

active listening skills to identify what matters, never assume you always know what is best

Question 6

Desire change

Answer 6

solve problems, improve upon what may exist

Question 7

Context and Integration (2)

Answer 7

create meaning and understanding ideas. Attention = relevance

Question 8

Solution Driven

Answer 8

solve problem identified in observation and listening

Question 9

unbound

Answer 9

open to less than obvious solutions “why not?” not bound by past

Question 10

Needs

Answer 10

lack of desirable requirements

Question 11

IDEO
How
might
we

Answer 11

• presume solution exists
• possible to put forward ideas that may or not work
• encourages anything can be solved

Question 12

Innovative Solutions (3) and where do solutions intersect

Answer 12

Feasibility, Viability, Desirability
intersect at V and D

Question 13

Feasibility

Answer 13

what can be achieved in future

Question 14

Viability

Answer 14

how sustainable is idea in long term

Question 15

Desirability

Answer 15

who will want to use product/service

Question 16

Design Thinking Process cycle is System of ____ and not ________ step

what does it combine (3)

Answer 16

system overlapping phases and not step by step

empathy, creativity and passion

Question 17

Design Process 2 types of thinking

Answer 17

Divergent and Convergent

Question 18

Divergent

Answer 18

expand view of world to generate many ideas without trapped by traditional problem-solving methods or constraints

Question 19

Convergent

Answer 19

narrow down number of ideas to identify ones with most potential value

Question 20

Design thinking phases (3)

Answer 20

inspiration, ideation, implementation

Question 21

inspiration (divergent tasks) (2)

Answer 21

define design challenge (problem)
learn about users with deep understanding

Question 22

Latent needs and examples

Answer 22

needs we don’t know we have or require etc iphone, digital car map

Question 23

Ideation and what interacts here

Answer 23

generate and develop ideas to meet needs (possible solutions to problem)

empathy and creativity

Question 24

Implementation (convergence)

Answer 24

test ideas to make more better/value, ideas become opportunities

Question 25

Observation

Answer 25

monitor behaviour and activities of users/potential users in respective environments

Question 26

observation techniques and description (4)

Answer 26

Complete observer : hidden from view
participant observer : known to others but neutral stance
observer participant : witness or acquaintance
complete participant : undercover spy

Question 27

AEIOU Framework

Answer 27

Activities
Environment
Interaction
object
users

Question 28

Insights
what is it
what is formula
what is recognized

Answer 28

• interpretation of observation results to identify needs
• user+need+why
• pattern recognition

Question 29

Feedback Interviews

Answer 29

What are customers and user opinions, reviews. What do others thing about our methods and processes

Question 30

Need-Finding Interviews

Answer 30

identify problems customers are having