Chapter 8: Producing Quality Goods and Services Flashcards
primary goals of production is customer satisfaction which is closely linked to
quality
the conversion of ideas and resources into goods and services
production
the production planning process includes
design planning, facilities planning and operational planning
considers the strategic goals and resources of an organization
design planning
identifies a site where the good/service can be produced
facilities planning
decides on the amount of goods/services that will be produced within a specific time period
operational planning
3 differences between production of manufactured goods and the production of services
- types of resources used 2. timing of product consumption 3. measuring quality
a plan for converting an idea into an actual product
design planning
involves a set of activities intended to identify new ideas that have the potential to result in new goods/services
research and development (R&D)
a group of similar products that differ only relatively
product line
_____ play an important role in making product line decisions
marketing managers
gives customers more choice
long product line
marketing employees want a __________ that offers customers more options
long product line
the amount of product an organization can produce in a given period of time
capacity
a process used to adjust the amount of goods or services that are produced by a business
operational planning