Chapter 16: Exploring Business Technology

Question 1

provides a business quicker and more accurate access to info regarding their buyers needs

Answer 1

technology

Question 2

helps companies deliver on their promises and provide customer service

Answer 2

techonlogy

Question 3

an example of using technology for decision making is

Answer 3

planning operations

Question 4

the cost of licensing content eats up ____ of revenue and will only increase

Answer 4

50%

Question 5

managers seek out ____ that can better help them serve customers

Answer 5

insights

Question 6

insights may come from sources such as:

Answer 6

internal company records, market research, news or analysis of competitors

Question 7

a technology system that provides managers and employees with info they need to perform their jobs as effectively as possible

Answer 7

management information system (MIS)

Question 8

the goal of technology is to ensure that:

Answer 8

the right people have the right info at the right time

Question 9

2 benefits of MIS

Answer 9

1. huge amounts of data can be processed quickly

2. info can be distributed to manager and employees automatically

Question 10

the specific type of info managers need usually depends on their

Answer 10

work functions

Question 11

manager work functions:

Answer 11

financials, operations, marketing, and HR

Question 12

3 primary functions of an MIS

Answer 12

collect data, process data, and present data

Question 13

a type of computer usage in which services stored on the Internet are provided to users on a temporary basis

Answer 13

cloud computing

Question 14

employees access the MIS using the company’s

Answer 14

internal computer network

Question 15

the internal computer network helps

Answer 15

keep data secure

Question 16

makes collaboration easier, provides access to a wider range of tools for storing and processing data, and reduces IT costs

Answer 16

cloud computing

Question 17

used to describe all of a business’ activities to support a healthy environment

Answer 17

green IT

Question 18

the emergence of worked computers and databases enabled increased use of

Answer 18

management information systems

Question 19

the growth of _____ increases our choices and gives us new options for acquiring goods/services we need

Answer 19

online business

Question 20

the growth of online business

Answer 20

saves time and money

Question 21

6 common business models for leveraging the connectivity provided by today’s technology

Answer 21

online-only retailing, click-and mortar retailing, business-to-business procurement, advertising-based model, fee-based content, and fee-based platform

Question 22

an online b.m where the company was conceived from the outset to sell online

Answer 22

online-only retailling

Question 23

an online b.m where traditional brick-and-mortar retailers sell online aswell

Answer 23

click-and-mortar retailing

Question 24

an online b.m where companies move their supply chain ordering processes online

Answer 24

business-to-business procurement

Question 25

an online b.m where content or functionality is offered to users for free and the company sells advertising to generate revenue

Answer 25

advertising-based model

Question 26

an online b.m where sites charge a fee for access to news, etc.

Answer 26

fee-based content

Question 27

an online b.m where companies offer users functionality or connectivity in exchange for a fee

Answer 27

fee-based platform

Question 28

can decrease costs and ensure greater accuracy than older methods of ordering

Answer 28

business-to-business procurement

Question 29

offer content or functionality that attracts a large user base, and then sell advertisers the opportunity to communicate with that user base

Answer 29

advertising-based model ex: Facebook

Question 30

example: Netflix provides access to movies for a monthly fee

Answer 30

fee-based content

Question 31

provides users some kind of functionality like sharing content or conducting transactions

Answer 31

fee-based platform

Question 32

the combination of traditional offline marketing tactics with online marketing tactics

Answer 32

multichannel marketing

Question 33

6 major categories of online marketing tactics

Answer 33

1. search engine optimization 2. pay per click 3. content marketing 4. social media marketing 5. lead generation 6. email marketing

Question 34

measurements that a company uses to track its progress toward achieving various objectives

Answer 34

key performance indicators (KPI's)

Question 35

an online m.t to improve search engine ranking by optimizing website structure and use of keywords

Answer 35

search engine optimization (SEO)

Question 36

a method of online advertising where advertisers only pay when a consumer clicks on an add

Answer 36

pay-per-click

Question 37

an online m.t that uses blogs, videos, and infographics to attract new customers

Answer 37

content marketing

Question 38

an online m.t that involves interacting with customers on social networks like Facebook

Answer 38

social media marketing

Question 39

an online m.t that involves creating a web page whose sole purpose is to get costumers to provide their email or other contact info

Answer 39

lead generation

Question 40

the collection and analysis of data related to a website or other online marketing activities

Answer 40

web analytics

Question 41

crucial for online advertising campaigns

Answer 41

analytics

Question 42

companies use online tools for 3 purposes

Answer 42

1. improve customer service 2. manage company reputation 3. gather product and marketing insight

Question 43

involves outsourcing tasks to a group of people in order to tap into the ideas of the crowd

Answer 43

crowd sourcing

Question 44

it is recommended that companies avoid the use of _____ and _____ when designing mobile-optimizing sites

Answer 44

Java and Flash

Question 45

2 ways merchants can enable a quick, easy checkout

Answer 45

saved customer accounts, and online payment services

Question 46

allowing customers to save their payment information from previous web store purchases

Answer 46

saved customer accounts

Question 47

accepting third-party purchases by logging into their existing accounts to complete the transaction

Answer 47

online payment services