Chapter 16: Exploring Business Technology Flashcards

1
Q

provides a business quicker and more accurate access to info regarding their buyers needs

A

technology

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2
Q

helps companies deliver on their promises and provide customer service

A

techonlogy

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3
Q

an example of using technology for decision making is

A

planning operations

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4
Q

the cost of licensing content eats up ____ of revenue and will only increase

A

50%

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5
Q

managers seek out ____ that can better help them serve customers

A

insights

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6
Q

insights may come from sources such as:

A

internal company records, market research, news or analysis of competitors

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7
Q

a technology system that provides managers and employees with info they need to perform their jobs as effectively as possible

A

management information system (MIS)

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8
Q

the goal of technology is to ensure that:

A

the right people have the right info at the right time

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9
Q

2 benefits of MIS

A
  1. huge amounts of data can be processed quickly

2. info can be distributed to manager and employees automatically

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10
Q

the specific type of info managers need usually depends on their

A

work functions

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11
Q

manager work functions:

A

financials, operations, marketing, and HR

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12
Q

3 primary functions of an MIS

A

collect data, process data, and present data

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13
Q

a type of computer usage in which services stored on the Internet are provided to users on a temporary basis

A

cloud computing

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14
Q

employees access the MIS using the company’s

A

internal computer network

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15
Q

the internal computer network helps

A

keep data secure

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16
Q

makes collaboration easier, provides access to a wider range of tools for storing and processing data, and reduces IT costs

A

cloud computing

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17
Q

used to describe all of a business’ activities to support a healthy environment

A

green IT

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18
Q

the emergence of worked computers and databases enabled increased use of

A

management information systems

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19
Q

the growth of _____ increases our choices and gives us new options for acquiring goods/services we need

A

online business

20
Q

the growth of online business

A

saves time and money

21
Q

6 common business models for leveraging the connectivity provided by today’s technology

A

online-only retailing, click-and mortar retailing, business-to-business procurement, advertising-based model, fee-based content, and fee-based platform

22
Q

an online b.m where the company was conceived from the outset to sell online

A

online-only retailling

23
Q

an online b.m where traditional brick-and-mortar retailers sell online aswell

A

click-and-mortar retailing

24
Q

an online b.m where companies move their supply chain ordering processes online

A

business-to-business procurement

25
Q

an online b.m where content or functionality is offered to users for free and the company sells advertising to generate revenue

A

advertising-based model

26
Q

an online b.m where sites charge a fee for access to news, etc.

A

fee-based content

27
Q

an online b.m where companies offer users functionality or connectivity in exchange for a fee

A

fee-based platform

28
Q

can decrease costs and ensure greater accuracy than older methods of ordering

A

business-to-business procurement

29
Q

offer content or functionality that attracts a large user base, and then sell advertisers the opportunity to communicate with that user base

A

advertising-based model ex: Facebook

30
Q

example: Netflix provides access to movies for a monthly fee

A

fee-based content

31
Q

provides users some kind of functionality like sharing content or conducting transactions

A

fee-based platform

32
Q

the combination of traditional offline marketing tactics with online marketing tactics

A

multichannel marketing

33
Q

6 major categories of online marketing tactics

A
  1. search engine optimization
  2. pay per click
  3. content marketing
  4. social media marketing
  5. lead generation
  6. email marketing
34
Q

measurements that a company uses to track its progress toward achieving various objectives

A

key performance indicators (KPI’s)

35
Q

an online m.t to improve search engine ranking by optimizing website structure and use of keywords

A

search engine optimization (SEO)

36
Q

a method of online advertising where advertisers only pay when a consumer clicks on an add

A

pay-per-click

37
Q

an online m.t that uses blogs, videos, and infographics to attract new customers

A

content marketing

38
Q

an online m.t that involves interacting with customers on social networks like Facebook

A

social media marketing

39
Q

an online m.t that involves creating a web page whose sole purpose is to get costumers to provide their email or other contact info

A

lead generation

40
Q

the collection and analysis of data related to a website or other online marketing activities

A

web analytics

41
Q

crucial for online advertising campaigns

A

analytics

42
Q

companies use online tools for 3 purposes

A
  1. improve customer service
  2. manage company reputation
  3. gather product and marketing insight
43
Q

involves outsourcing tasks to a group of people in order to tap into the ideas of the crowd

A

crowd sourcing

44
Q

it is recommended that companies avoid the use of _____ and _____ when designing mobile-optimizing sites

A

Java and Flash

45
Q

2 ways merchants can enable a quick, easy checkout

A

saved customer accounts, and online payment services

46
Q

allowing customers to save their payment information from previous web store purchases

A

saved customer accounts

47
Q

accepting third-party purchases by logging into their existing accounts to complete the transaction

A

online payment services