Chapter 8 - Management Skills 3: Communicating Flashcards
What is communication
The exchange of information between two or more parties
What is the difference between formal and informal communication
Formal is planned and is carries out through formal channels of communication whereas informal information is passed through an information network within the organization called the grapevine
What are the two types of communication in business
Internal - occurs between two or more people within an organisation e.g. email, intercom, memos
External - takes place between the business and external stakeholders e.g. emails, telephone, website
What are the five principle of effective communication
- Accuracy - all the facts in the message should be accurate and the sender should have up to date knowledge of the topic
- Appropriate language - the language used should be not be too technical or too difficult got the receiver to understand
- Preparation - the sender needs to research the audience to judge the tone and context of the message to be sent
- Confidentiality - the method chosen should reflect the confidentiality of the content of the message
- A feedback mechanism should be a feature in all methods of communication
Describe internal communication between managers
Managers should be able to communicate clearly with each other. This ensures that they have all the information needed to make a decision
Describe internal communication involving employees
Effective communication between management and staff ensure that staff understand their roles and responsibilities
Describe external communication involving consumers
It is important that the business communicates clearly to consumers about new product launches or improvements to existing products.
Describe external communication involving investors
The business should provide honest information to investors relating to the financial performance of the firm. This increases trust between the business and investors and may encourage the investors to provide additional finance if needed in the future
Describe external communication involving the government
The business communicates the the government agencies when it applies for grants or attends workshops and seminars run by bodies such as the local enterprise office or enterprise Ireland
Describe external communication involving the local community
The business communicates with the local community when it sponsors local events or clubs
Describe external communication involving the supplier
The business communicates regularly with suppliers to ensure that it has the correct quantity of raw materials needed at the appropriate time.
What is verbal communication
The exchange of information and ideas in speech e.g. asking and responding to questions and giving instructions
Discuss four advantages of verbal communication
- Fast communication - it is the fastest form of communication as feedback can be instant
- Repeat the message - the receiver can ask the sender to repeat the message. This prevents misunderstandings or tasks being completed incorrectly
- Personal connection - it is a more personal form of communication as both tone of voice and facial expressions can be observed. It can help to create a connection with the listener.
- Powerful impact - it is often a more powerful way of conveying a message, as the tone and pitch can be used to emphasize important points.
Discuss four disadvantages of verbal communication
- No record - there is no record or prof that the communication took place
- Not listening - the receiver may not listen to the message e.g. due to background noise or lack of concentration. They may miss important parts of the message.
- Lack of preparation - if the sender of the message has not prepared in advance the message may cause offense or confusion to the receiver.
- Message length - it is not suitable for long messages as the receiver may forget important information contained in the message
What is written communication
Involves using the written word to transfer information between people
Discuss four advantages of written communication
- Record - it is a permanent record that the communication took place. This could be useful if the information ever needs to be verified.
- Reference - written material can be used as a reference. Information can be reread if the reader needs to recall information.
- Speed - advances in IT have increased the speed of written communication e.g. text message and email
- Accurate - people often have to take more time when preparing written communication. As a result the message may be more accurate.
Discuss four disadvantages of written communication
- Slow feedback - feedback is slower than with verbal communication
- Security - there is a lack of confidentiality as once something is written down anyone can potentially read it
- Cost - the cost of paper, ink and printing equipment increases business costs
- Delayed decision making - as it is a slower method of communication it can delay decision making in the business until a response is received.
What is visual communication
Visual communication involves using images, graphs, photos, maps, symbols to communicate a message
Discuss three advantages of visual communication
- Easy to understand - it can help make large pieces of information easier to understand
- Easy to recall - it is often easier to remember information in the form of an image or chat
- Presentation - it can increase the impact of verbal or written communication e.g. bar chart to represent sales
Discuss three disadvantages of visual communication
- Cost - preparing information in a visual format can be expensive and time consuming
- Cannot be used alone - visual communication must be used in conjunction with written or verbal communication in order to understand the message
- Over use - over use of visual communication can become distracting for the receiver of the message. They may miss out on key information contained in verbal or written communication
What is a meeting
A gathering of at least two people to discuss a topic with the purpose of making a decision