Chapter 8 Definitions Flashcards
management
the process of coordinating people and other resources to achieve the goals of an organisation
planning
establishing organisational goals and deciding how to accomplish them
mission
a statement of the basic purpose that makes an organisation different from others
strategic planning process
the establishment of an organisation’s major goals and objectives and the allocation of resources to achieve them
goal
an end result that an organisation is expected to achieve over a one- to ten-year period
objective
a specific statement detailing what an organization inteds to accomplish over a shorter period of time
optimization
balancing process to achieve some sort of balance between conflicting goals
SWOT analysis
the identification and evaluation of a firm’s strengths, weaknesses, opportunities and threats
core competencies
approaches and processes that a company performs well that may give it an advantage over its competitors.
plan
an outline of the actions of which an organization intends to accomplish its goals and objectives
strategic plan
an organisation’s broadest plan, developed as a guide for major policy setting decision making
tactical plan
a smaller scale plan developed to implement a strategy
operational plan
a type of plan designed to implement tactical plans
contingency plan
a plan that outlines alternative courses of action that may be taken if an organizations other plans are disrupted or become ineffective
organising
the grouping of resources and activities to accomplish some end result in an efficient and effective manner
leading
the process of influencing people to work toward a common goal