Chapter 8

Question 1

Types of surveys

Answer 1

• open ended
• partially open ended
• restricted
• likert scale

Question 2

Open ended items

Answer 2

A question or statement is left completely open for response

Question 3

Partially open ended items

Answer 3

Give participants a few restricted answer options and then a last one that allows participants to respond in their own words

“Other”

Question 4

Restricted items

Answer 4

A question or statement in a survey that includes a restricted number of answer options to which participants must respond

Question 5

Likert scale

Answer 5

A numeric response scale used to indicate a participants rating or level of agreement with a question or statement

1 2 3
Never Sometimes Often

Question 6

Rules for writing surveys

Answer 6

1. Keep it simple
2. Avoid double barreled items
3. Use neutral or unbiased language
4. Minimize the sue of negative wording
5. Avoid the response set pitfall
6. Use rating scales consistently
7. Limit the points on a rating scale
8. Label or anchor the rating scale points
9. Minimize survey length

Question 7

Keep it simple

Answer 7

Use simple words or language

Question 8

Avoid double barreled items

Answer 8

Survey items that ask participants one response to two different questions or statements

Question 9

Use neutral or unbiased language

Answer 9

Do not use language that is offensive or could potentially be considered offensive by a respondent

Question 10

Minimize the use of negative wording

Answer 10

Negative wording can trick participants into misunderstanding a survey item

Question 11

Avoid the response set pitfall

Answer 11

Tendency for participants to answer the same way to all items

Participants may begin to mark the same answer without reading

Avoid by mixing up the items