chapter 8 Flashcards
concepts vs. categories
concepts: mental representations of specific objects events or ideas (types of desserts)
categories: larger groups of concepts based on their similarity to one another
classical categorization approach
we group together objects and events into categories because they share common defining feature.
types of objects or events belong in categories if they share the same list of defining features
graded membership
considering some category members is better represented than if than others
sentence verification technique
verifying “a sparrow is a bird” or “a salmon is a fish” is faster than verifying “a penguin is a bird” or “an eel is a fish”
prototype
the average of all members of a category.
semantic network
consists of connections between categories with their features.
- intermediate level= basic level (bird, fish, and chair) rely most during everyday conversation
superordinate level= too general. ex: saying you saw an animal will not be specific enough
subordinate level=more specific than the basic level. we usually don’t need this level of specificity in every day life.
linguistic relativity (Whorfian hypothesis)
the idea that differences in languages between cultures change the way members of those cultures actually perceive the world
judgement and decision making rely on
algorithm: a slow, logical, and step-by-step solution to a problem based on a set of rules. hard work and time consuming.
Heuristics: relying on passed experiences to make a quick and reasonable guess as to the problems. choosing actions that have worked before in a similar situation. quicker
cognitive obstacles:
functional fixedness
the tendency to treat objects as only serving one function.
two string problem
a person is standing in a room with two strings hanging from the ceiling, the goal is to tie the strings together but they are too far apart to reach both strings at once. the room contains a table, a sheet of paper, plyers and a cotton ball. the solution is to tie the plyers to one end of the strings so they can send that string swinging. this solution usually doesn’t occur to people because they only think of what plyers are usually used for not what they can do.
representativeness heuristic
the assumption that all members of a category share the same features based on ones experience with only a small number of category members
conjunction fallacy
the failure to appreciate that the probability of two events occurring together must be lower than the probability of either of those events occurring alone
the availability heuristic
making judgements about the frequency with which events occur based on how easy it is for us to think of examples.
ex: are there more words that start with K or that K as the 3rd letter? most people state that there are more words that start with k because it is easier to think of examples but the right answer is that there are man more words that K as the 3rd letter
the anchoring effect
restrictions in a person’s numerical judgements based solely on their exposure to some number
framing effects
when the mere wording of a question has a biasing influence on our judgement or decision making
belief perseverance
persisting in one’s pre-existing beliefs despite exposure to evidence that contradicts those beliefs. people tend to change their minds