Chapter 8 Flashcards
Subjective meaning attribution/perceptions
Basic premise for qualitative research whereby the respondents’ perceptions are key.
Holistic research
Qualitative research in which research elements are studied within their environment as a whole, ‘in reality’. Research elements are studied in their normal surroundings.
Observational research
Research which uses observation of people or groups to collect information.
Inductive
Collect data, answer the question. The outcome depends on the type of question.
Deductive
Ask a theoretical question, look at previous research, choose a model, analyze research information whether the model is valid.
Types of observational research
- Observation in the field or the observation room.
- Structured or unstructured. structured: a list of certain behavior that you will analyzing. unstructured: observe what happens when people interact.
- Direct or indirect: direct: subjects now they are observing you. Indirect: mirrors, video equipment.
- Concealed or uncovered. Concealed: objects don’t know your observing them. Unconcealed: objects know your observing them.
- Participating or not: taking apart in the activities of the persons being observed.
When does observation become observation research
- Nature of the main question: must be suitable for observational research.
- Avoid subjectivity: Intersubjectivity: Concept demarcation. The more inclined researchers are to agree in their coding of the behavior, the more usable the system is because there is communication.
- Being systematic: includes converting your concepts from your main question into observation categories. For example. Having a list with multiple answers.
Standardizing
- There are quality criteria which goof observational research must meet.
- Concepts from the main question must be converted into observation categories.
- Must be intersubjectivity, and that peer consultation has an important role.
Event sampling
Over a short period of time, the incidence of a given type of behavior is noted.
Time sampling
Over a short period of time, at a given signal the behavior of the subject under observation is noted at that time.
Intersubjectivity
The researchers are in agreement among themselves about the coding for terms and the interpretation of the research.
Dialogue
Interview with one person.
Group interviews
Several people are interviewed at the same time.
Moderator
Asks the questions.
Focus group
Group interview during which one subject is discussed.
Interaction effect
People share more in group environments.
Structured interviews
Interviews using structured questionnaires containing closed questions.