Chapter 8

Question 1

o E-business

Answer 1

is the activities a company does for selling and buying services using computers and communication tech

Question 2

value Chain

Answer 2

 Support activities: margin represents the value added
 Primary activities
• Inbound logistics
o Movement of parts from suppliers and vendors to production and storage facilities
• Operations
o Processing raw material into finished good
• Outbound logistics
o Moving/storing finished good from production line to end user or distribution center
• Marketing and sales
o Activities for finding customer needs and creating sales
• Services
o Activities supporting customers after sale

Question 3

o E-commerce

Answer 3

buying and selling goods online

Question 4

How e-commerce helps the value chain

Answer 4

o Gives new way to reduce cost or improve operations

Ex: buying and selling new product, collaborating with other companies, communicating with business partners, give customer, gather BI

Question 5

Clicks vs Bricks

Answer 5

o Only using e-commerce does not work (cannot feel)

o Need click and brick so can return

Question 6

o Merchant model:

Answer 6

Transfers the old retail model to the e-commerce world by using the medium of the Internet
o E.g., Amazon

Question 7

o Brokerage:

Answer 7

Brings sellers and buyers together on the Web and collects commissions on transactions between these parties
 E.g., eBay, Airbnb, and Uber

Question 8

o Infomediary:

Answer 8

Sites collect information on consumers and businesses and then sell this information to other companies for marketing purpose
 E.g., BizRate.com
o

Question 9

Subscription:

Answer 9

E-commerce sites sell digital products or services to customers
 E.g., WJS, and Netflix
o

Question 10

Advertising:

Answer 10

Extension of traditional advertising media
 E.g., Google, and Facebook
o

Question 11

Mixed :

Answer 11

Generating revenue from more than one source

 E.g., Amazon (subscription, merchant, and brokerage)

Question 12

Business-to-Consumer e-commerce (B2C)

Answer 12

Companies sell directly to consumers (information sharing; ordering; payment, fulfillment; service and support) Supplements traditional commerce with e-commerce
 Apple, Walmart (Click-and-brick)

Question 13

Business-to-Business e-commerce (B2B)

Answer 13

 Involves electronic transactions between businesses
 Uses electronic data interchange (EDI) and electronic funds transfer (EFT)
 Walmart and its suppliers
 Fastest growing
o

Question 14

Consumer-to-Consumer (C2C)

Answer 14

 Transactions between users or consumers • Airbnb, Uber, eBay, Facebook Marketplace

Question 15

Consumer-to-Business (C2B)

Answer 15

 Involves people selling products or services to business • Amazon Mechanical Turk
 ex: anserwing a survey
o gov uses

Question 16

Government-to-citizen (G2C)

Answer 16

Ex: online voting

o

Question 17

Government-to-business (G2B)

Answer 17

Ex: liquor licenses

o

Question 18

Government-to-government(G2G)

Answer 18

 Ex: disaster assistance

o

Question 19

Government-to-employee (G2E)

Answer 19

ex: E-training

Question 20

mobile and voice-based e-commerce.

Answer 20

• Mobile relies on hand held devices voice-based relies on voice recognition
• Search Engine Optimization: Links matter, words on website matter, and mission is moving website on top of search list.

Question 21

Social Commerce:

Answer 21

A subset of e-commerce that is influenced by social networks and other online media

Question 22

Hypersocial Organizations:

Answer 22

Companies that leverage social media to better connect with customers and increase sales through the social process.