Chapter 7 Flashcards
what are the 3 functions of modern day media?
- providing information
- watching officials- public watchdog
- shaping the policy agenda
how does the info provided by the media affect peoples’ views?
rarely influences people with strong existing beliefs, reinforces existing opinions instead
what is the paradox of news media?
it is most likely to influence the people who pay the least attention to it
what are loud signal stories?
widely reported media stories with an unambiguous message
what is the public watchdog function of the media?
media coverage alerts the public when a problem arises in politics or society
when did the public watchdog function really begin?
Watergate
what is the policy agenda?
the issues that the media covers, the public considers important, and politicians address
how does the news media shape the policy agenda?
editors choose which stories are headlines, that politicians have to address, congress may investigate, talk shows debate, and people discuss
in what 2 ways does the news media control what issues the public cares about more in the policy agenda?
priming and framing
what is priming?
affecting public perceptions of politicians or issues by reporting on topics in ways that either enhance or diminish support
what is framing?
the way an issue is defined; every issue has many possible frames, each with a different tilt in describing the problem and highlighting solutions
what is replacing traditional media?
digital sources
what is mass media?
information and entertainment for broad popular audiences including newspapers, magazines, radio, and television
what is personal presidency?
the idea that the president has a personal link to the public; made possible by the invention of the radio, whose influence remains strong today
what is infotainment?
the blurred line between news and entertainment