Chapter 6 Flashcards
define political socialization
the process by which individuals acquire their political values and outlooks
list the 6 ways that political socialization can occur
- parents and friends
- education
- gender
- race
- religion
- life events
how do parents and friends influence political socialization?
many people absorb the political attitudes of their parents and caregivers
how does education influence political socialization?
many of us were influenced by our teachers, and most graduate degree holding professors identify as liberal
how does gender influence political socialization?
men are more likely to vote republican
how does race influence political socialization?
each race has core issues and demographics that encourage them to vote one way or another; African Americans are more likely to vote democratic, Hispanics are split between Democrat and Republican based on issues, and white americans lean republican
how does religion influence political socialization?
white evangelicals vote republican, catholic voters are split, black protestants, latino catholics, jews, and muslims all lean democratic
how do life events influence political socialization?
major events shape our outlooks; the Great Depression, Pearl Harbor, the MLK assassination, 9/11, all influenced young voters whose opinions were just forming
what is the strongest predictor of individual opinions?
party preference
what fiscal trait do some experts believe predicts voting habits?
self-interest, voting with our pocketbooks
people with more money will vote for lower taxes, while people with less money will vote for expanded social programs
what are political elites?
individuals who control significant wealth, status, power, or visibility, and who consequently have significant influence over public debates
how do political elites influence public opinion?
people look up to them and embrace signals from the elites who align with their own views
how do war and other major events influence public opinion and voters?
people pull together during crisis, but the spike in public opinion often doesn’t last long
how is public opinion measured?
polls
how do you choose who to poll?
random sample
what is a random sample?
a sample in which everyone in the population has an equal probability of being selected
what is a sampling frame?
a designated group of people from whom a set of poll respondents is randomly selected
what does a good representative survey include?
demographic groups in rough proportions to their presence in the population
what is a demographic group?
people sharing specific factors like age, ethnicity/race, religion, or country of origin
who should you choose to poll to get a more accurate outcome?
likely voters
who are likely voters?
people identified as probable voters in an upcoming election. often preferred by polling organizations, but difficult to specify with great accuracy
what are framing effects?
the way the wording of a polling question influences a respondent
what is a push poll?
a form of negative campaigning that masquerades as a regular opinion survey, and usually features unflattering information about an opponent
why is timing important to consider when conducting a survey
if done during the day, people who work won’t be able to participate; or if done on a Friday night, younger residents probably won’t be home to answer; both of which will skew results
why is the wording of poll questions so important?
framing effects; how a question is worded can also affect the response
how do push polls frame the questions they ask?
to influence a negative answer about the opponent
what are benchmark polls?
polls conducted by a campaign as the race begins to provide a basis for comparison throughout the race so candidates can tell if they are likely to win or not
what are straw polls?
informal polls carried out by local party organizations or news outlets; involve actual (nonbinding) votes by party members and are reported during presidential primaries
what is the major problem with conducting polls by phone?
47% of all phone users rely on mobile phones rather than landlines
what needs to be considered after a poll is conducted before the results are shared?
the margin of sampling error of the poll
what is the margin of sampling error?
the degree of inaccuracy in any poll, arising from the fact that surveys involve a SAMPLE of respondents from a population, rather than every member
what are brushfire polls?
internal surveys conducted by a campaign once election season begins; provide details about how a candidate is performing; if performing poorly, the campaign can work to put out the “brushfire” opposition
what are exit polls?
performed on Election Day, both by campaigns and news organizations; intercept voters as they exit the voting location. media reporters rely on these to call results, even if ballots are not confirmed
what is response bias?
the tendency of poll respondents to misstate their views, frequently to avoid “shameful” opinions that might appear sexist or racist
what is the bandwagon effect?
when people join a cause because it seems popular to support a candidate who is leading in the polls