Chapter 7 Flashcards
Navigating the environment
1
Q
revenue beyond the sale of memberships and services generated by the direct sale of products to customers
A
ancillary revenue
2
Q
statistical data relating to the population and particular groups in it
A
demographics
3
Q
activities that create opportunities for future sales
A
driver of sales
4
Q
activities involved in day to day functions of a business that do not directly generate revenue
A
operations
5
Q
a part of an organization with assignable revenues and costs and ascertainable profitability
A
profit center
6
Q
study of personality, values, opinions, attitudes, interests and lifestyles
A
psychographics
7
Q
company’s overall sales or revenues before any discounts or returns
A
top line
8
Q
a complete product or service ready for immediate use
A
turn key
