Chapter 7 Flashcards
memory occurs through 3 important processes
1) encoding
2) storage
3) retrieval
memory
the retention and retrieval of information or experience over time
your friend gives you their number and asks you to text them later, you say the number over and over again in your head several times until you input it, what memory technique is this
rehearsal
encoding
the process by which information gets into memory storage
- some is automatic
- others take time
selective attention
involves focusing on a specific aspect of experience while ignoring others
why is attention selective
- the brain’s resources are limited, they cannot attend to everything
processing capacity of the brain
120 bits per second
divided attention
- involves concentrating on more than one activity at the same time
- can be deadly: texting while driving
sustained attention
- also called vigilance
- ability to maintain attention to a selected stimulus for a prolonged period of time
multitasking
involves dividing attention between 2 or more activities
- serious negative consequences for learning and memory
handwriting vs computer
writing:
- active engagement
- better for memory because you have to DECIDE what you write
typing:
- you just type verbatim what is being said
levels of processing
continuum from shallow to intermediate to deep
i.e. MOM
shallow processing: shapes of letters in the word
intermediate processing: reading the word
deepest level: meaning of a stimulus, the meaning of the word mom, your moms face and qualities
types of processing levels
shallow: noting the physical features of a stimulus
intermediate: giving the stimulus a label
deepest: meaning of a symbolism and/or the word
the more deeply we process
the better we can recall the memory
deep processing
taking something we already know and can easily retrieve from our memory, then attaching new information to it in a meaningful way
- thus, when we need to remember the information, we can simply recall the old easily remembered material that now brings the new information with it as well
elaboration
refers to the formation of a number of different connections around a stimulus at any given level of memory encoding
self-reference
relating material to your own experience
elaboration during encoding and brain activity experiment
- researchers placed individuals in MRI and flashed one word every 2 seconds on a screen inside
- the individuals, at first, just noted whether the words in uppercase or lowercase
- they were asked to then determine if the word is concrete or abstract
– the participants showed more neural activity in the left frontal lobe during the concrete/abstract task then when they were asked to say it it was uppercase/lowercase - they also had better memory with the concrete/abstract task
what parts of the brain are activated when individuals use elaboration during encoding
- left frontal lobes
- hippocampus
mental imagery
- person conjures up pictures that are associated with each thing that needs to be remembered
the two ways Paivio said information was stored
1) verbal code (word or label)
2) image code
- highly detailed and distinctive, produces better memory than verbal code
a meta-analysis of handwriting versus laptop note taking that looked at test performance found
small non-significant effects for handwriting
dual code hypothesis
suggests that the human mind processes information through both verbal and nonverbal (imagery) channels, enhancing memory and learning when both are used.
you ask your friend to remember the licence plate number you read out to them from a picture you’re looking at. Your friend tells you to show them the picture. When you ask why, your friend says they can remember better when they see a picture
dual code hypothesis