Chapter 7 Flashcards
imagery
what is the dual-coding theory?
there are two ways of representing events
verbal and non-verbal
what is analog coding
mental representation that closely resembles the physical object or scene
non-verbal
i.e., visualizing a map
what is an egocentric perspective
a viewpoint centred around one’s own position and orientation
i.e., navigating a room based on objects relative to yourself (table is to my left)
what is propositional coding
mental representation based on abstract, language-like descriptions
verbal
i.e., describing the map in words “the library is next to the gym”
what is allocentric persepctive
a viewpoint centred around a fixed, external reference frame
i.e., navigating a room using a floor plan or map (the table is north of the chair)
what are mnemonic techniques
procedures used to aid memory
method of loci
a mnemonic technique
based on places and images
distinctive hypothesis
hypothesis that the more distinctive the item, the easier it is to recall
what is synesthesia
a condition where a stimulus from one sense triggers an experience from another sense
i.e., hearing a specific sound makes you see a specific colour (Chromesthesia)
strong synesthesia
an inducer produces a concurrent image in another sensory modality
weak synesthesia
people who can appreciate cross-modal associations without having strong synesthetic experiences
eidetic imagery
images projected onto the external world that persist for a minute or more after stimulus is removed
auditory imagery
the experience of a sound in your mind that is not caused by stimulation of the receptive cells in your ears
earworm
a conscious experience of sound - typically a short catchy phrase of music - that seems to get stuck on replay in your head
