Chapter 7 Flashcards

Consumerism

1
Q

introduction

what is consumerism

A

the philosophy that consumption, material goods, and prosperity are all related to a positive quality of life

the more people buy, the better

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2
Q

introduction

how did consumerism start?

A

after the black death
people began buying–creating an economic cycle
people became materialistic

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3
Q

introduction

influences for consumptions

A

peer pressure
want and needs
originality
price
quality of item
health and safety

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4
Q

factors influencing consumer behaviour

A

identity
health and safety
jobs
environment
marketing

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5
Q

factors influencing consumer behaviour

identity

A

the choices consumers make affect our ideals
influence by peers/family
- advertising does affect choice

conformity leads to unoriginality

brand names = acceptance and belonging

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6
Q

factors influencing consumer behaviour

health and safety

A

warnings on items that may be harmful
ppl may/may not buy something bs of ingrediants

some products are banned by govt

product labelling law: producers must list ingrediants in food/cosmetics

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7
Q

factors influencing consumer behaviour

jobs

A

our choices as consumers affect the economy
the more people buy, the more job opportunities

spending plays an important role in mixed/market economies

no spending=store owner cant hire staff=ppl cant support their families

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8
Q

factors influencing consumer behaviour

environment

A

choices we make affect land, air, water
production, packaging, sale of goods have an impact on the environment (there are better ways)

many companies became environmentally friendly due to consumer demand

legistlation has been passed for consumers to make environmentally friendly choices

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9
Q

factors influencing consumer behaviour

marketing

A

we’re influences by marketing everyday (affects lives)
become a big industry
> millions of ppl work to attract ur money

competition act: legislation states what advertisers can and cant say

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10
Q

income disparity

(salary difference)

factors increasing likelihood of poverty?

A

not everyone living in the same region has the same prosperity

low education and single family households

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11
Q

how are we as consumers protected?

consumers in canada + usa have the right to…

A

safe products: regulation of food
info abt products: laws against false ads
choice between products: anti trust laws prevent monopoly
voice our concerns: govt agencies voice consumer concerns

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12
Q

what is a consumer advocate?

A

people who fight for more govt control and regulations to ensure consumer safety

ex. Ralph Nader

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13
Q

boycott

what is boycotting?

A

form of consumer activism involving voluntarily abstaining from using, buying, dealing with a person/organization

ex. PETA encourage ppl to not buy fur

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14
Q

boycott

how do boycotts happen?

A

when groups encourage public to not buy certain products

(draws attention to issue)

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15
Q

boycott

why boycott?

A

the hope is that they will pressure the companies to change

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16
Q

direct advertising

A

products specifically marketed to an audience

when you know your being advertised a product

ex. social media ads

17
Q

indirect advertising

A

refered to as product placement advertising

when you dont know your being advertised to

ex. showing off a brand name in a movie (character drinking gatorade)

18
Q

advertising techniques

bandwagon effect

A

encourages people to buy a product because everyone else is

19
Q

advertising techniques

emotional appeal

A

uses strong emotional language that connects with fears and desires

20
Q

advertising techniques

glittering generalities

A

relates the product to words/images that promise everything but deliver nothing

21
Q

advertising techniques

plain folks appeal

A

relates a product to the experience of ordinary folks

22
Q

advertising techniques

testimonials

A

uses celebrities or experts to speak for a product

23
Q

advertising techniques

scientific appeal

A

uses statistics/scientific data to persuade cconsumers to buy a product

24
Q

gdp

A

gross domestic product
- measures monetary value of goods produced within a country