Chapter 7 Flashcards
Strategic alliances (cooperative agreements)
partnerships between two or more firms that decide they can better pursue their mutual goals by combing their resources as well as their existing distinctive competitive advantages
Cooperative agreements
are transition mechanisms that propel the partners’ strategies forward in a turbulent environment faster than would be possible for each company alone.
Joint venture
a special type of strategic alliance in which two or more firms join together to create a new business entity that is legally separate and distinct from its parents. Preferred form of alliance because they provide greater control of proprietary technology. Also, ease entry into a market.
International joint venture
refers to a JV among companies in different countries. A benefit of IJVs are that the partner’s local contacts and market will be utilized.
Equity strategic alliance
a collaborative arrangement in which at least one collaborating company takes an ownership position in the other. Ex. Company X combined with Company Y to form Company XY. Company X owns 60% and the remaining 40% is owned by Company Y.
Non-equity strategic alliance
alliances that are carried out through contract rather than
ownership sharing
Synergy
value achieved through the combination of market entry, risk sharing, and learning potential that is greater than what the firm could have done alone.
Global strategic alliance
can be formed between a company and a foreign government.
Employee leadership
most significantly affects all other variable necessary for the successful implementation of a global alliance
Unified technology infrastructure
provides a strategic advantage during the implementation of a global alliance
Cross-border alliances
often formed to gain rapid entry into a new and consolidating market. A pitfall of cross-border alliances is disputes over management. A benefit is the ability to test marketing campaigns overseas.
Competitive aspect of strategic alliances
accelerating diffusion of industry standards and
new technologies to protect domestic, strategic industries
Cooperative aspects of strategic alliances
limiting investment risks through shares resources, forming upstream-downstream divisions of labor, and creating economies of scale in tangible assets.
Dual role of strategic alliances
refers to the conflict between cooperation and competition
Organizational design
the overall pattern of structural components and configurations used to manage the total organization. Organizational design as a mechanism for
factoring IJV control refers to the amount of decision-making power that the joint
venture holds.
IJV control
the processes that management puts in place in order to direct the success
of the joint venture’s goals.
IJV success or failure-
the most important factor is the choice of partner. It’s best to settle issues before the merger