Chapter 6 - The Media

Question 1

Agenda Setting

Answer 1

the power of the media to bring public attention to particular issues and problems

Question 2

Equal time rule

Answer 2

the requirement htat broadcasters provide candidates for the same political office equal opportunities to communicate their messages to the public

Question 3

Fairness Doctrine

Answer 3

a Federal Communications Commission requirement for broadcasters who air programs on controversial issues to provide time for opposing views. The FCC ceased enforcing this doctrine in 1985

Question 4

Framing

Answer 4

the power of the media to influence how events and issues are interpreted

Question 5

News Enclave

Answer 5

a group seeking specialized information not provided by the mainstream media

Question 6

Priming

Answer 6

preparing the public to take a particular view of an event or political actor

Question 7

Right of Rebuttal

Answer 7

a Federal Communications Comission regulation giving individuals the right to hav the opportunity to respond to personal attacks made on a radio or television broadcast

Question 8

Information/learning effects

Answer 8

information causes momentum in elections

Question 9

Objective journalism

Answer 9

fairness, disinterestedness, factuality, and nonpartisanship