Chapter 6: Surveys and Observations Describing What People Do

Question 1

Semantic Differential Format

Answer 1

A survey question using a response format using a response scale. Each # is anchored with contrasting adjectives

Question 2

Leading Question

Answer 2

Types of question that are problematic because the wording encourages one answer more than others

Question 3

Double Barreled Question

Answer 3

Problematic because there are two question in one

Question 4

Negatively Worded Question

Answer 4

A type of question that contains negative phrasing making the wording complicated or confusing

Question 5

Acquisience

Answer 5

Saying “yes,” or “strongly agree,” to every question

Question 6

Fence Sitting

Answer 6

Neutral answers to every question

Question 7

Socially Desirable Responding

Answer 7

aka Faking Good,
giving answers to a survey to make one look better than on really is

Question 8

Observational Research

Answer 8

The process of watching people or animals and systemically recording their behavior

Serves as the basis for frequency claims and to operationalize variable in association or causal claims

Question 9

Observer Effect

Answer 9

aka Expectancy Effect

a change in study participant behavior in direction observer is expecting

Question 10

Masked (Blind) Design

Answer 10

Observers are unaware of experimental conditions to which participants have designed

Question 11

Reactivity

Answer 11

A change in behavior when participant knows they are being watched

Question 12

Unobtrusive Observations

Answer 12

An observation in a study made indirectly through physical traces of behavior or made by someone who is hidden or posing as a bystander