Chapter 6 exam 3 Flashcards
Managing quality supports differentiation, low cost and
response strategies
quality helps firms _______ and _______
increase sales and reduce costs
ability of a product or service to meet customer needs.
quality
Marketers say quality is _____: Propose that quality lies in the eyes of the beholder.
user-based
Production managers say quality is ______. quality means conforming to standards and making it right the first time
manufacturing-based
third approach says quality is ______. views quality as a precise and measurable variable.
product-based.
in addition to being critical in operations, quality has other implications, other reasons quality is important. first being_____ that an organization can expect its reputation for quality to follow it.
company reputation.
courts hold organizations that design, produce, or distribute faculty products or services liable for damages or injuries resulting from their use. an implication of quality.
product liability
must meet global quality, design, and price expectations. an implication of quality.
global implications.
quality standard with international recognition. its focus is to enhance success through 8 quality management principles.
ISO 9000
cost of doing things wrong.
cost of quality.
Management principles of ISO 9000:
- Top management leadership
- customer satisfaction
- continual ____
- involvement of people
- process analysis
- use of data-driven decision making
- systems approach to management
- mutually beneficial _____
improvement, supplier relationships.
costs associated wit reducing potential for defective parts or services.
prevention costs
costs related to evaluating products, processes, parts and services.
appraisal costs
costs that result from production of defective parts or services before delivery to customers.
internal failure costs
costs that occur after delivery of defective parts or services.
external failure costs.
Japanese character that symbolizes a broader dimension than quality, a deeper process than education, and a more perfect method than persistence.
Takumi
management of an entire organization so that it excels in all aspects of products and services that are important to the customer.
total quality management
Deming’s Fourteen points for implementing quality improvement:
- create consistency of purpose
- lead to promote change
- build ___ into the product
- build long term relationships
- continuously improve
- start ____
- emphasize ____
quality, training, leadership
14 points cont.
- drive out fear
- break down barriers
- stop haranguing workers
- support, help, and ___
- remove barriers to pride in work
- institute vigorous program of education and self improvement
- put everyone in the company to work on the ______
improve, transformation.