Chapter 6: Creative thinking and problem solving

Question 1

four pillar approach to creativity

Answer 1

• Fluency
• Flexibility
• Originality
• Elaboration

Question 2

Fluency

Answer 2

• Being able to produce a numer of different ideas and be able to develop them using creative thinking and brainstorming in a team

Question 3

Flexibility

Answer 3

• Considering the impact of small intricate details and being able to view something from multiple different perspectives

Question 4

Originality

Answer 4

• Coming up with fresh and unique way of doing something

Question 5

Elaboration

Answer 5

• Adding depth and detail to the ideas

Question 6

Force field analysis

Answer 6

• Define the problem- what needs to change fro the better of the business
• Define change objective- What is the end goal
• Identify driving force- Factors that support the change and how the change betters the business
• Identify restraining force- All factors that resist the chage
• Rank forces according to importance
• Develop strategy- If there are more factors supporting change then business has to implement strategies for change

Question 7

Obstacles to creativity

Answer 7

• Thinking there isnt enough time to be creative
• Trying to think of everything logically
• lack of sleep
• “If it aint broke dont fix it”
• Thinking you arent/cannot be creative

Question 8

Indigenious thinking

Answer 8

• A way of doing something or know-how that is specific to certain group or society that can be used to create a sustainable product
• Can be an advantage as it could offer something new to people outside of that society
• Can be a weakness if the market they enter is too unfamiliar

Question 8

Indigenious thinking

Answer 8

• A way of doing something or know-how that is specific to certain group or society that can be used to create a sustainable product
• Can be an advantage as it could offer something new to people outside of that society
• Can be a weakness if the market they enter is too unfamiliar