Chapter 4: Research and presenting of data and information formats Flashcards
1
Q
Business Communication
A
- Any internal or extrernal communication that takes place in the business context
- Can be hindered by filters/barriers
- Allows business to communicate idea to target market
2
Q
Filters that may lead to miscommunications
A
- Language barriers- slang/jargon
- Cultural Differences- religion or tradition
- Physical Noise-Loudness, extreme tempratures, distractions
- Psychological Factors- Cannot recieve communication if needs are not met
3
Q
Different forms of communication
A
- Verbal- includes words in any form
- Non-verbal- Graphics or body language, etc.
4
Q
Verbal communication
A
- Telephone- Communicates with buyers and helps business pursue new clients, buers can also ask questions
- Oral presentation- Using PPT or pamphlets to give feedback or inform about future events
- Business magazines- Catalogues given to customers in the mail or at the shops
- Business letters/statements- Mailed to customers to give them info like a launch of a product or amounts that may be due
- Electronic media- SMS or emails sent to create word of mouth and promote business
- Business reports- A method of organising/presenting specific info to a specific group
- Business plan- A tool used to apply for financing and for the owner to assess the business to identify possible areas of improvement
5
Q
PPT rules
A
- One idea per slide
- Use graphics and colour that is not distracting
- Use examples
- Use non-verbal tools
- Keep it short and simple
- Do not just read the presentation
6
Q
Non-verbal
A
Non-verbal adds to verbal as body language enhance the quality of verbal communication and graphics add to intercation and attention of a presentation
7
Q
Business plan
A
- Cover page
- Index
- Business summary
- Swot
- Vision, Mision, Objectives
- Marketing
- Financial department(Capital contribution, budgets, financial statements)
- HR
- Contigency plans
7
Q
Business plan
A
- Cover page
- Index
- Business summary
- Swot
- Vision, Mision, Objectives
- Marketing
- Financial department(Capital contribution, budgets, financial statements)
- HR
- Contigency plans
8
Q
Project plan
A
- A tool used after business plan is done and execution of plan has to be done
- Indicates what has to be done, who has to do it, and when it has to be done, and what resources are needed
9
Q
Responding to communication
A
- Electronic media- take your time responding to make sure response is not emotional and is rather professional
- Telephone- Answer phone as soon as possible, if you cant answer the question then promise to call back
- Presentation- Listen to any questions carefully and answer confidently
- Business letters- Answer as soon as possible with no grammar/language errors
10
Q
Primary research procedure
A
- Make sure that the objectives of the research are clearly defined and put on paper
- Consider ethical issues like asking fro permission
- Consider doing secondary research as it may save time on something that may have been done unnecessarily
- Research different research methods and choose the most appropriate
- Make sure research sample is sufficient
- Use age brackets if necessary
- Do not ask vague, biased, or double barralled questions
11
Q
Halo effect
A
When a certain attribute of a product is carried over when answering the rest of the question
12
Q
Secondary research
A
The difference between secondary research and plagiarism is that you have to draw your own conclusion from the secondary research and referebce your sources
13
Q
Common errors in researching
A
- Basing entire study on one source
- Believeing everything you read
- Usin research to validate preconcieved ideas
- Generalising
14
Q
Hawthorne effect
A
- When people act differently now that they know that they are being observed/studied
