Chapter 6 - Analysing Competitors and Creating a Competitive Advantage Flashcards

1
Q

Define Competitive Behaviour (172)

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2
Q

Define Competitive Scope (172)

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3
Q

Define Competitive Audit (172)

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4
Q

Define Counter-Offensive Defence (172)

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5
Q

Define Differential Advantage (172)

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6
Q

Define what it is to Divest (172)

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7
Q

Define Entry Barriers (172)

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8
Q

Define Encirclement Attack (172)

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9
Q

Define Experience Curve (172)

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10
Q

Define Flanking Attack (172)

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11
Q

Define Flanking Defence (172)

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12
Q

Define Frontal Attack (172)

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13
Q

Define Guerrilla Attack (172)

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14
Q

Define Harvest Objective (172)

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15
Q

Define Hold Objective (172)

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16
Q

Define Industry (172)

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17
Q

Define Mobile Defence (172)

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18
Q

Define Position Defence (172)

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19
Q

Define Preemptive Defence (172)

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20
Q

Define Strategic Alliance (172)

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21
Q

Define Strategic Withdrawal (172)

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22
Q

Define a Value Chain (171)

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23
Q

What determines Industry Attractiveness? (170)

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24
Q

How does one go about competitor analysis? (170)

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25
Q

What is the difference between differentiation and cost leadership strategies? (171)

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26
Q

What are the three sources of a competitive advantage? (171)

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27
Q

How do you create and maintain a differential advantage? (171)

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28
Q

What are the 5 competitive behaviours? (171)

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28
Q

How do you create and maintain a cost leadership position? (171)

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