Chapter 5 - Product Strategy: Lifecycle, Portfolio and Growth Flashcards
1
Q
Define Disruptive innovation (142)
A
2
Q
Define Diversification (142)
A
3
Q
Define Market Development (142)
A
4
Q
Define Market Expansion (142)
A
5
Q
Define Market Penetration (142)
A
6
Q
Define Portfolio Planning (142)
A
7
Q
Define Product Development (142)
A
8
Q
State the Concept of the Product Life cycle (142)
A
9
Q
Explain the concept of Product Portfolio Planning (141)
A
9
Q
Explain the uses and limitations of the Product Life Cycle (140)
A
10
Q
Explain the contribution of Portfolio Planning (141)
A
11
Q
Explain the GE Model’s uses and criticisms (141)
A
