Chapter 3 - Marketing

Question 1

Define Marketing (66)

Question 2

Define Production Orientation Marketing (67)

Question 3

Define Product Orientation Marketing (67)

Question 4

Define Selling Orientation Marketing (67)

Question 5

Define Marketing Orientation (67)

Question 6

Define Relationship Marketing (68)

Question 7

Define a Market (68)

Question 8

Define a Niche Market (69)

Question 9

Define Market Segmentation (69)

Question 10

Define Customer Management (70)

Question 11

Define B2B Transactions (70)

Question 12

Define a Client-Life-Cycle (70)

Question 13

Define Barriers to Entry and Exit (72)

Question 14

Define Predatory Pricing (72)

Question 15

Define Market Dynamism (73)

Question 16

Explain the BCG Matrix and its categories. (73)

Question 17

Explain the GE Matrix (74)

Question 18

Explain the Ansoff Matrix (75)

Question 19

Define Market Pioneers (76)

Question 20

Explain the Product Life Cycle (76)

Question 21

Define Market Research (77)

Question 22

Define Marketing Research (77)

Question 23

Explain the Marketing Mix (79)

Question 24

Explain the Sales Function (90)

Question 25

Define a Marketing Plan (91)