Chapter 4 - Value through Innovation Flashcards
1
Q
Define Business Analysis (116)
A
2
Q
Define Concept Testing (116)
A
3
Q
Define the Diffusion of the Innovation Process (116)
A
4
Q
Define Innovation (116)
A
5
Q
Define Invention (116)
A
6
Q
Define Market Testing (116)
A
7
Q
Define Martech (116)
A
8
Q
Define Product Churning (116)
A
9
Q
Define Project Teams (116)
A
10
Q
Define Test Marketing (116)
A
11
Q
Explain what Innovation is and what defines a “new product” (115)
A
12
Q
Explain how to create a innovative culture (115)
A
13
Q
Explain the organisational options which apply to innovation/product development (115)
A
14
Q
Explain the 8 steps for idea realisation (116)
A
15
Q
Describe the New Product Development Process (116)
A
