Chapter 6 Flashcards
What is learning?
Change in an organisms behavior or thought as a result of experiences
What are the basic kinds of learning?
Habituation and sensitization
What is habituation?
Decrease in response to a stimulus after being repeatedly exposed to it
What is sensitization?
Repeated exposure to a stimulus results in the progressive amplification (increasing strength) of the reaction to the stimulus
What is learning via association?
Simple associations provided the mental building blocks for more complex ideas
Who is Ivan Pavlov?
Russian physiologist; the digestion of the dog
5 primary components of classical conditioning?
Neutral stimulus (NS) Unconditioned stimulus (UCS) Unconditioned response (UCR) Conditioned stimulus (CS) Conditioned response (CR)
What are the steps to classical conditioning?
- neutral stimulus does not elicit a particular response
- pair NS repeatedly w/ UCS, which elicits an UCR
- The NS becomes a CS, eliciting a CR
What is acquisition?
Phase during which a CR is established
What is extinction?
Reduction and elimination of the CR after the CS is presented repeatedly w/out UCS
What is spontaneous recovery?
Sudden reemergence of an extinct CR after a delay following an extinction procedure
What is stimulus generalization?
When similar CSs elicit a CR
What is stimulus discrimination?
When we exhibit a CR only to certain stimuli, not similar to others
What is high order conditioning?
Process were organisms develop classically conditioned responses to CSs associated w/ the original CS
What are advertisers?
Repeatedly pair their products w/ the stimuli that elicit positive emotions
What is latent inhibition?
Resistance to conditioning b/c its been paired alone too often