chapter 6 Flashcards
being on a cruise ship is like being on a floating ___________
resort
when was Columbus’s historic voyage?
1492
until about the 1830s, water travel was mainly used for what three things?
immigration, trade, and war
who is the inventor of cruising?
The Peninsula and Oriental Steam Navigation Company (P&O)
when was the P&O’s first cruise?
1844
what company built the Titanic?
the White Star Line
what three cruise ships did White Star Line build?
Olympic, Titanic, and Britannic
what was the only good thing that came out of the Titanic disaster?
the need to increase safety regulations
how much is the cruise industry worth?
35-billion
who are the three key players in the cruise industry?
Carnival Cruise Lines, Royal Caribbean Cruises, and Norwegian Cruise Line
who goes cruising?
cruising is now more affordable than ever, and appeals to a broad market so almost anyone can go on a cruise
how long is the average cruise?
7 days or less
what are the three types of cruise markets?
mass, middle, and luxury markets
mass market
consists of people with incomes in the $30,000 to $60,000 range
middle market
includes people with incomes of $60,000 to $80,000