chapter 6

Question 1

what is newspaper?

Answer 1

provide mix of local and international news, ads, sports updates n more
comes in various formats

Question 2

how does newspaper vary in size

Answer 2

broadsheet (largest)

tabloid (smaller)

Berliner (middle compare to those 2, common in Europe)

Question 3

what is tabloid journalism

Answer 3

a style of newspaper known for scandals and crime content
- leading to less reputation than broadsheet

Question 4

what is broadsheet style

Answer 4

longer and detailed articles with serious tone

Question 5

what are the departments in a newspaper organization

Answer 5

1. the editorial department
2. advertising department
3. circulation department
4. production / printing department
5. store department

Question 6

what do the editorial department do

Answer 6

create newspaper content

Question 7

Editorial department dividied into several division. what is it

Answer 7

newsroom (create stories)
editorial room (edit and write)
picture division (photographers)
copy desk (fact check and page layout)

Question 8

what do the advertising department do?

Answer 8

responsible for placing ads in the newspaper, vital for generating revenue

Question 9

types of newspaper advertisement

Answer 9

1. classified ads (short text only)
2. obituary n matrimonial ads (notice for death, marriage and other personal announcement)
3. display ads (larger ads with pic)
4. specified position ads (place ads location)
5. advertorials (designed to look like news or articles)

Question 10

what does the circulation department do

Answer 10

distribute newspaper locally, nationally n globally.
sell papers, collecting subscriber data, handling customer service