chapter 2 Flashcards
what is macroanalysis
what is mass media doing for society
what is microanalysis
why we individuals consume media
what is cumulative effects theory
media shapes our opinions by repeating msgs over time
what are the 5 different functions
- surveillance function
- interpretation function
- linkage function
- socialisation function
- entertainment function
what is surveillance function
media acts as guards, giving important news
types of surveillance function
warning n instrumental surveillance
consequences of relying on media surveillance
fake,old n outdates news
what is interpretation function
inform and interpret why the msg is important (Gatekeepers
consequences of interpretation function
good: many perspective, indepth info
bad: not accurate
what is linkage function
connects diverse elements of society
consequences of linkage function
terrorist recruitment, thinspo influence, cyber bullying impact
what is socialisation function
shapes perceptions of how people should behave and what values are important
consequences of socialization function
create common bonds for stability but stereotyping groups
what is entertainment function
money making function (books, movies, music, tv shows)
consequences of entertainment function
aims for broad audience, content is designed for most common preferences
