chapter 3 Flashcards
what is gatekeeper
decide on what the audience sees n reads, access to source
who are the gatekeepers in the media industry
editors
producer
social media mods
news directors
what is agenda setter
media telling u whats important to think about, making things more important than others
how do agenda setter guide us
by using size and prominence
what is news framer
how news is shown to ppl and influence how ppl understand issues
what are the elements to evaluate agenda setting and framing in news
- headline and subhead (choice of word)
- size and placement (prominence)
- article length (elaboration)
- news sources quotes (one sided or varied)
- choice of word by journalist (tone)
what is the hypodermic needle theory
magic bullet theory
audiences passively accept whatever information they receive from the media without questioning or critically evaluating it.
what is the minimalist effect theory
media doesn’t have as much influence on people as we might think. Instead of being passive receivers of media messages, individuals actively filter and interpret what they see and hear based on their own beliefs
what is the cumulative effect theory
exposure to media messages over time can gradually influence individuals’ attitudes, beliefs, and behaviors
what is cultivation theory
long-term exposure to media content shapes an individual’s perceptions of reality
