chapter 1 Flashcards
what is communication?
a source sends message through a medium to a receiver, producing some effect
what is the 8 elements of the communication process?
source
(encoding)
message
(channels)
receiver
(decoding)
what is a source?
the initiator of a thought / idea who starts the process
what is encoding?
process of turning thoughts and ideas into a form that others can understand
what is message?
the actual physical product that the source needs
what is channels?
the way the msg travels to the receiver
what is decoding?
the process of interpreting the msg received
what is receiver?
the target of the msg
what is feedback
receiver response shape sender’s msg
what is noise?
message interference
exp of noise
physical/environmental
semantic
technological
what is Mass com?
organization uses machines to send public msgs to large, diverse audiences
purpose of mass com
to inform, educate, entertain
and produce effects
