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Intro to Mass Media > Chapter 5- magazines > Flashcards

Chapter 5- magazines Flashcards

1
Q

The first truly national magazine with a large circulation was

A

The Saturday Evening Post

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2
Q

Magazines widened their audiences in the 1800s by catering to what demographic group?

A

Women

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3
Q

What woman was the Editor of Godey’s Lady Book for 40 years and supported higher education and property rights for women?

A

Sarah Josepha Hall

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4
Q

What magazine crusaded against patent medicine ads and venereal disease in the 19th century?

A

The Ladies Home Journal

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5
Q

Who founded and edited “The Crisis”, a NAACP’s magazine that continues to be published today?

A

W. E. B. Du Buis

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6
Q

Investigative reporting was pioneered in the early 1900s by which magazine?

A

Mcclure’s magazine

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7
Q

What congressional act benefitted magazines by lowering the mailing rates for magazines?

A

The Postal Act of 1819

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8
Q

America’s first investigative reports were called

A

Muckrakers

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9
Q

What was the first magazine to be published entirely on the Internet?

A

Salon

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10
Q

What man launched Time, Fortune, Sports Illustrated, and Money Magazine?

A

Henry Luce

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11
Q

The most striking trend in magazine development in the second half of the 20th century had been toward

A

Target audiences

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12
Q

Who published General Magazine

A

Ben Franklin

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13
Q

Which department in magazine publication handles address changes?

A

circulation

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14
Q

What magazine in the 1950s founded by Henry Luce was one of the first to anticipate the trend toward specialized target audiences

A

Sports Illustrated

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15
Q

From the beginning until today, what demographic group is the best audience for magazines?

A

American adults with some college education

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16
Q

What kind of magazine is aimed at people in specific professions to provide information

A

trade, professional, and business management

17
Q

What kind of magazine is aimed at owners, customers, and employees of a specific company?

A

Industrial, company, and sponsored magazines

18
Q

What kind of magazines are sold by subscription and at newsstands, and bookstores

A

consumer magazines

19
Q

what did editor Edward Bok in the ladies home journal crusade against

A

Patient medicines (ads of these meds were in the magazine)

20
Q

The first magazine in Colonial America was called

A

American Magazine

21
Q

What person published American Magazine?

A

Andrew Bradford

22
Q

For one expose’ done on John Rockefeller, Ida Tarbell observed him for two hours while attending what kind of public gathering?

A

An inauguration

23
Q

What is the only magazine to be in the nation’s top ten that is NOT a woman’s magazine?

A

Game Informer

24
Q

What agency did Congress create to prevent unfair advertising?

A

Federal Trade Commission

25
Q

In 2012, what did Newsweek stop doing

A

Stopped its print edition

26
Q

In 1945, who launched Ebony and Jet magazines

A

John Johnson

27
Q

Today, there are roughly how many magazines published in the USA

A

7,000

28
Q

Of all magazines in operation in the usa today, how many are general interest consumer magazines

A

7,300

29
Q

What are special versions of a given issue of a magazine in which editorial content and ads are changed for different demographic or regional groups?

A

split runs

30
Q

The total number of sold issues of a particular magazine is called its

A

circulation

31
Q

What is the name of the ads that appear in magazines that look more like genuine editorial content?

A

Advertorials

32
Q

In 1913, the 17th amendment, mandating popular election of Senators was ratified. What magazine started this movement with a series of articles- “The Treason of the Senate”

A

Cosmopolitan

33
Q

Produced to look like a consumer magazine, what kind of magazine is actually a mail-order catalog

A

magalogue

34
Q

what company was established in 1914 to provide reliability to circulation figures

A

Audit Bureau of Circulations (ABC)

35
Q

Magazine content placed near an ad that is designed to reinforce the advertiser’s message is called what kind of copy?

A

Complementary copy

36
Q

What advertisers demand advance knowledge of editorial content in order to be assured they are happy with the placement of its ads near that content, is called what kind of policy

A

ad-pull policy

37
Q

What magazine, published in 1923, presented the weeks news in review, was immediately popular, and made a profit within the first year?

A

Time Magazine

38
Q

Online magazines are categorized in two ways. Once is online editions of existing magazines, the other is

A

online-only magazine

Intro to Mass Media (6 decks)

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