Chapter 5- magazines Flashcards
The first truly national magazine with a large circulation was
The Saturday Evening Post
Magazines widened their audiences in the 1800s by catering to what demographic group?
Women
What woman was the Editor of Godey’s Lady Book for 40 years and supported higher education and property rights for women?
Sarah Josepha Hall
What magazine crusaded against patent medicine ads and venereal disease in the 19th century?
The Ladies Home Journal
Who founded and edited “The Crisis”, a NAACP’s magazine that continues to be published today?
W. E. B. Du Buis
Investigative reporting was pioneered in the early 1900s by which magazine?
Mcclure’s magazine
What congressional act benefitted magazines by lowering the mailing rates for magazines?
The Postal Act of 1819
America’s first investigative reports were called
Muckrakers
What was the first magazine to be published entirely on the Internet?
Salon
What man launched Time, Fortune, Sports Illustrated, and Money Magazine?
Henry Luce
The most striking trend in magazine development in the second half of the 20th century had been toward
Target audiences
Who published General Magazine
Ben Franklin
Which department in magazine publication handles address changes?
circulation
What magazine in the 1950s founded by Henry Luce was one of the first to anticipate the trend toward specialized target audiences
Sports Illustrated
From the beginning until today, what demographic group is the best audience for magazines?
American adults with some college education
What kind of magazine is aimed at people in specific professions to provide information
trade, professional, and business management
What kind of magazine is aimed at owners, customers, and employees of a specific company?
Industrial, company, and sponsored magazines
What kind of magazines are sold by subscription and at newsstands, and bookstores
consumer magazines
what did editor Edward Bok in the ladies home journal crusade against
Patient medicines (ads of these meds were in the magazine)
The first magazine in Colonial America was called
American Magazine
What person published American Magazine?
Andrew Bradford
For one expose’ done on John Rockefeller, Ida Tarbell observed him for two hours while attending what kind of public gathering?
An inauguration
What is the only magazine to be in the nation’s top ten that is NOT a woman’s magazine?
Game Informer
What agency did Congress create to prevent unfair advertising?
Federal Trade Commission
In 2012, what did Newsweek stop doing
Stopped its print edition
In 1945, who launched Ebony and Jet magazines
John Johnson
Today, there are roughly how many magazines published in the USA
7,000
Of all magazines in operation in the usa today, how many are general interest consumer magazines
7,300
What are special versions of a given issue of a magazine in which editorial content and ads are changed for different demographic or regional groups?
split runs
The total number of sold issues of a particular magazine is called its
circulation
What is the name of the ads that appear in magazines that look more like genuine editorial content?
Advertorials
In 1913, the 17th amendment, mandating popular election of Senators was ratified. What magazine started this movement with a series of articles- “The Treason of the Senate”
Cosmopolitan
Produced to look like a consumer magazine, what kind of magazine is actually a mail-order catalog
magalogue
what company was established in 1914 to provide reliability to circulation figures
Audit Bureau of Circulations (ABC)
Magazine content placed near an ad that is designed to reinforce the advertiser’s message is called what kind of copy?
Complementary copy
What advertisers demand advance knowledge of editorial content in order to be assured they are happy with the placement of its ads near that content, is called what kind of policy
ad-pull policy
What magazine, published in 1923, presented the weeks news in review, was immediately popular, and made a profit within the first year?
Time Magazine
Online magazines are categorized in two ways. Once is online editions of existing magazines, the other is
online-only magazine
