Chapter 1 Flashcards
communication
transmission of a message from a source to a receiver: The process of creating a shared meaning
Feedback
response
Communication must be _____ and _____ process
a reciprocal and ongoing process
interpersonal communication
communication between two or more people
Encoding occurs, then decoding. Give the definitions
Encoding- Writing, written as symbols that can be understood
Decoding- the signs and symbols are interpreted
noise
anything that interferes with successful communication
Encoding messages are carried by a _____
medium, means of sending information (sound waves)
The plural of medium is
media
mass medium
when the medium is a technology that carries messages to large amounts of people
mass communication
the process of creating shared meaning between the mass media and their audiences
Schramm’s mass communication model feedback is represented as a
dotted line (inferential feedback)
inferential feedback
indirect
Communication is a symbolic process whereby reality is produced, maintained, repaired, and transformed
Cultural definition of communication
Carey’s definition links:
communication and reality
Culture definition
the learned behavior of members of a given social group
Culture is _____.
learned
Through communication, we have learned
what culture expects from us
dominant or mainstream culture
the one that seems to hold sway with the majority of the people
bounded or co-cultures
smaller groups, those in the south for example within the american culture
technological determinism
machines and their development that drive economic and cultural change
What are two main things that influence communication
technology and money
media literacy
the ability to effectively and efficiently comprehend and use any form of mediated communication
literacy
the ability to effectively and efficiently comprehend and use written symbols
Gutenberg’s invention was world-changing because
it opened literacy to all and allowed mass communication
The industrial revolution created more
leisure time
multiple points of access
to approach media content from a variety of directions and derive from it many levels of meaning
third-person effect
the common attitude that others are influences by media messages by that we are not
genre
the categories of expression within the different media
convections
each genre is characterized by these certain elements
production values
each medium has its own specific internal language, the choice of lighting, editing, special effects, etc
