Chapter 1

Question 1

communication

Answer 1

transmission of a message from a source to a receiver: The process of creating a shared meaning

Question 2

Feedback

Answer 2

response

Question 3

Communication must be _____ and _____ process

Answer 3

a reciprocal and ongoing process

Question 4

interpersonal communication

Answer 4

communication between two or more people

Question 5

Encoding occurs, then decoding. Give the definitions

Answer 5

Encoding- Writing, written as symbols that can be understood

Decoding- the signs and symbols are interpreted

Question 6

noise

Answer 6

anything that interferes with successful communication

Question 7

Encoding messages are carried by a _____

Answer 7

medium, means of sending information (sound waves)

Question 8

The plural of medium is

Answer 8

media

Question 9

mass medium

Answer 9

when the medium is a technology that carries messages to large amounts of people

Question 10

mass communication

Answer 10

the process of creating shared meaning between the mass media and their audiences

Question 11

Schramm’s mass communication model feedback is represented as a

Answer 11

dotted line (inferential feedback)

Question 12

inferential feedback

Answer 12

indirect

Question 13

Communication is a symbolic process whereby reality is produced, maintained, repaired, and transformed

Answer 13

Cultural definition of communication

Question 14

Carey’s definition links:

Answer 14

communication and reality

Question 15

Culture definition

Answer 15

the learned behavior of members of a given social group

Question 16

Culture is _____.

Answer 16

learned

Question 17

Through communication, we have learned

Answer 17

what culture expects from us

Question 18

dominant or mainstream culture

Answer 18

the one that seems to hold sway with the majority of the people

Question 19

bounded or co-cultures

Answer 19

smaller groups, those in the south for example within the american culture

Question 20

technological determinism

Answer 20

machines and their development that drive economic and cultural change

Question 21

What are two main things that influence communication

Answer 21

technology and money

Question 22

media literacy

Answer 22

the ability to effectively and efficiently comprehend and use any form of mediated communication

Question 23

literacy

Answer 23

the ability to effectively and efficiently comprehend and use written symbols

Question 24

Gutenberg’s invention was world-changing because

Answer 24

it opened literacy to all and allowed mass communication

Question 25

The industrial revolution created more

Answer 25

leisure time

Question 26

multiple points of access

Answer 26

to approach media content from a variety of directions and derive from it many levels of meaning

Question 27

third-person effect

Answer 27

the common attitude that others are influences by media messages by that we are not

Question 28

genre

Answer 28

the categories of expression within the different media

Question 29

convections

Answer 29

each genre is characterized by these certain elements

Question 30

production values

Answer 30

each medium has its own specific internal language, the choice of lighting, editing, special effects, etc