chapter 3

Question 1

linotype machine

Answer 1

a typewriter-like keyboard allowing printers to set type mechanically rather than manually

Question 2

offset lithography

Answer 2

permitting printing from photographic plates rather than from heavy, fragile, metal casts

Question 3

dime novels

Answer 3

1860 published novels that were sold for 10 cents

Question 4

pulp novels

Answer 4

another name for dime novels

Question 5

aliteracy

Answer 5

people possess the ability to read but are unwilling to do so

Question 6

trade books

Answer 6

hard- or softcover and include fiction and nonfiction

Question 7

print on demand

Answer 7

another form of e-publishing

Question 8

remainders

Answer 8

unsold books returned to publishers to be sold at great discount

Question 9

e-readers

Answer 9

digital books with the appearance of traditional books

Question 10

platform agnostic publishing

Answer 10

digital and hard copy books available for any and all reading devices

Question 11

cottage industry

Answer 11

publishing houses were small operations

Question 12

subsidiary rights

Answer 12

the sale of the book’s features like characters to filmmakers for product production of tshirts/ cups/ etc.

Question 13

instant books

Answer 13

books published very soon after some well publicized public event