Chapter 2 Flashcards
format
a radio station’s particular sound or programming content
platform
means of delivering a specific piece of media content
media multitasking
means of consuming many different kinds of media
convergence
the erosion of traditional distinctions among media
concentration of ownership
ownership of different and numerous media companies concentrated in fewer and fewer hands: fewer organizations controlling shares of mass media
conglomeration
the increase in the ownership of media outlets by larger; nonmedia companies
economies of scale
concept that relative cost declines as the size of the endeavor grows
globalization
ownership of media companies by multinational corporations
oligopoly
a concentration of media industries into even smaller number of companies
audience fragmentation
audiences for specific media content becoming smaller and increasingly homogeneous
narrowcasting/ niche marketing/ targeting
aiming broadcast programming at smaller, more demographically homogeneous audiences
zonecasting
allows radio stations to deliver different commercials to specific neighborhoods
location-based mobile advertising
lets marketers directly send ads target at you wherever you are at that moment
addressable technologies
technologies permitting the transmission of very specific content to equally specific audience members
taste publics
groups of people bound by little more than an interest in a given form of media content (interested in the MEDIA content)
hypercommercialism
increasing the amount of advertising and mixing commercial and noncommercial media content
product placement
the integration, for a fee, of specific branded products into media content
brand entertainment
when commercials are part of and essential to a piece of media content
payola
payment made by recording companies to DJs to air their records
webisodes
web only TV shows
synergy
the use by media conglomerates of as many channels of delivery as possible for similar content (energy between)
platform agnostic
having no preference for where we access our media content
blogs
regularly updated online journals that comment on just about everything
RSS, really simple syndication
aggregators that all web users to create their own content assembled from the internet’s limitless supply of material
appointment consumption vs. consumption on demand
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