Chapter 2

Question 1

format

Answer 1

a radio station’s particular sound or programming content

Question 2

platform

Answer 2

means of delivering a specific piece of media content

Question 3

media multitasking

Answer 3

means of consuming many different kinds of media

Question 4

convergence

Answer 4

the erosion of traditional distinctions among media

Question 5

concentration of ownership

Answer 5

ownership of different and numerous media companies concentrated in fewer and fewer hands: fewer organizations controlling shares of mass media

Question 6

conglomeration

Answer 6

the increase in the ownership of media outlets by larger; nonmedia companies

Question 7

economies of scale

Answer 7

concept that relative cost declines as the size of the endeavor grows

Question 8

globalization

Answer 8

ownership of media companies by multinational corporations

Question 9

oligopoly

Answer 9

a concentration of media industries into even smaller number of companies

Question 10

audience fragmentation

Answer 10

audiences for specific media content becoming smaller and increasingly homogeneous

Question 11

narrowcasting/ niche marketing/ targeting

Answer 11

aiming broadcast programming at smaller, more demographically homogeneous audiences

Question 12

zonecasting

Answer 12

allows radio stations to deliver different commercials to specific neighborhoods

Question 13

location-based mobile advertising

Answer 13

lets marketers directly send ads target at you wherever you are at that moment

Question 14

addressable technologies

Answer 14

technologies permitting the transmission of very specific content to equally specific audience members

Question 15

taste publics

Answer 15

groups of people bound by little more than an interest in a given form of media content (interested in the MEDIA content)

Question 16

hypercommercialism

Answer 16

increasing the amount of advertising and mixing commercial and noncommercial media content

Question 17

product placement

Answer 17

the integration, for a fee, of specific branded products into media content

Question 18

brand entertainment

Answer 18

when commercials are part of and essential to a piece of media content

Question 19

payola

Answer 19

payment made by recording companies to DJs to air their records

Question 20

webisodes

Answer 20

web only TV shows

Question 21

synergy

Answer 21

the use by media conglomerates of as many channels of delivery as possible for similar content (energy between)

Question 22

platform agnostic

Answer 22

having no preference for where we access our media content

Question 23

blogs

Answer 23

regularly updated online journals that comment on just about everything

Question 24

RSS, really simple syndication

Answer 24

aggregators that all web users to create their own content assembled from the internet’s limitless supply of material

Question 25

appointment consumption vs. consumption on demand

Answer 25

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