Chapter 5: How those who wish to bring about change use the media

Question 1

The media, both what, is still important to those who wish to influence public opinion?

Answer 1

The media, both:
1. Traditional
2. New e-media
,is still important to those who wish to influence public opinion

Question 2

The media, both traditional and new e-media, is still important to those who wish to influence public opinion.
It often helps to set the what agenda?

Answer 2

The media often helps to set the political agenda

Question 3

The media, both traditional and new e-media, is still important to those who wish to influence public opinion.
It often helps to set the political agenda, because politicians have to do what?

Answer 3

The media often helps to set the political agenda, because politicians have to respond to stories published in the media

Question 4

Jamie Oliver used what to launch a campaign about the standards of school dinners?

Answer 4

Jamie Oliver used:
1. His celebrity status as a chef
2. The platform of a Channel 4 television programme
to launch a campaign about the standards of school dinners

Question 5

Jamie Oliver used his celebrity status as a chef and the platform of a Channel 4 television programme to launch a campaign about the standards of school dinners.
After the programme was shown in 2005, approximately how many people signed a petition demanding that the quality of school dinners be improved?

Answer 5

After the programme was shown in 2005, approximately 200,000 people signed a petition demanding that the quality of school dinners be improved

Question 6

Jamie Oliver used his celebrity status as a chef and the platform of a Channel 4 television programme to launch a campaign about the standards of school dinners.
After the programme was shown in 2005, approximately 200,000 people signed a petition demanding that the quality of school dinners be improved.
Who met with Jamie Oliver promising change?

Answer 6

Successive governments met with Jamie Oliver promising change

Question 7

Jamie Oliver used his celebrity status as a chef and the platform of a Channel 4 television programme to launch a campaign about the standards of school dinners.
After the programme was shown in 2005, approximately 200,000 people signed a petition demanding that the quality of school dinners be improved.
Successive governments met with Jamie Oliver promising change.
In June, 2014, a new what was launched?

Answer 7

In June, 2014, a new set of school food standards was launched

Question 8

Jamie Oliver used his celebrity status as a chef and the platform of a Channel 4 television programme to launch a campaign about the standards of school dinners.
After the programme was shown in 2005, approximately 200,000 people signed a petition demanding that the quality of school dinners be improved.
Successive governments met with Jamie Oliver promising change.
In June, 2014, a new set of school food standards was launched.
Welcomed by what, the new standards are designed to make it easier for school cooks to create what?

Answer 8

Welcomed by:
1. The Save Our Standards campaign
2. Jamie Oliver
,the new standards are designed to make it easier for school cooks to create imaginative, flexible and nutritious menus

Question 9

Jamie Oliver used his celebrity status as a chef and the platform of a Channel 4 television programme to launch a campaign about the standards of school dinners.
After the programme was shown in 2005, approximately 200,000 people signed a petition demanding that the quality of school dinners be improved.
Successive governments met with Jamie Oliver promising change.
In June, 2014, a new set of school food standards was launched.
Welcomed by the Save Our Standards campaign and by Jamie Oliver, the new standards are designed to make it easier for school cooks to create imaginative, flexible and nutritious menus.
They will be mandatory where?

Answer 9

They will be mandatory in all:

1. Maintained schools
2. New academies
3. Free schools

Question 10

Fathers4Justice used the media to do what for the cause of fathers’ rights during divorce cases involving children?

Answer 10

Fathers4Justice used the media to gain publicity for the cause of fathers’ rights during divorce cases involving children

Question 11

Fathers4Justice used the media to gain publicity for the cause of fathers’ rights during divorce cases involving children.
They used what that were aimed at gaining the media’s attention?

Answer 11

Fathers4Justice used publicity stunts that were aimed at gaining the media’s attention

Question 12

Fathers4Justice used the media to gain publicity for the cause of fathers’ rights during divorce cases involving children.
Fathers4Justice used publicity stunts that were aimed at gaining the media’s attention and did what to ensure that they were noticed?

Answer 12

Fathers4Justice:

1. Used publicity stunts that were aimed at gaining the media’s attention
2. Wore costumes to ensure that they were noticed

Question 13

In 2016, the EU faced a mass influx of migrants from where?

Answer 13

In 2016, the EU faced a mass influx of migrants from conflicts across:

1. Africa
2. The Middle East

Question 14

In 2016, the EU faced a mass influx of migrants from conflicts across Africa and the Middle East.
Each day, televisions were full of what?

Answer 14

Each day, televisions were full of distressing:
1. Images
2. Stories
about these migrants

Question 15

Save the Children

Answer 15

Save the Children is a:

1. Pressure group
2. Charity

Question 16

In 2016, the EU faced a mass influx of migrants from conflicts across Africa and the Middle East.
Each day, televisions were full of distressing images and stories about these migrants.
The pressure group and charity Save the Children is campaigning to do what?

Answer 16

The pressure group and charity Save the Children is campaigning to bring into the UK some of the children in the camps in:
1. The Middle East
2. Europe
who have no families

Question 17

In 2016, the EU faced a mass influx of migrants from conflicts across Africa and the Middle East.
Each day, televisions were full of distressing images and stories about these migrants.
The pressure group and charity Save the Children is campaigning to bring into the UK some of the children in the camps in the Middle East and Europe who have no families.
The campaign has been given a lot of what?

Answer 17

The campaign has been given a lot of media coverage

Question 18

In 2016, the EU faced a mass influx of migrants from conflicts across Africa and the Middle East.
Each day, televisions were full of distressing images and stories about these migrants.
The pressure group and charity Save the Children is campaigning to bring into the UK some of the children in the camps in the Middle East and Europe who have no families.
The campaign has been given a lot of media coverage.
Questions have been asked where?

Answer 18

Questions have been asked in Parliament

Question 19

In 2016, the EU faced a mass influx of migrants from conflicts across Africa and the Middle East.
Each day, televisions were full of distressing images and stories about these migrants.
The pressure group and charity Save the Children is campaigning to bring into the UK some of the children in the camps in the Middle East and Europe who have no families.
The campaign has been given a lot of media coverage.
Questions have been asked in Parliament.
This is a clear example of what?

Answer 19

This is a clear example of:
1. A group of charities
2. Their supporters
using the media to lobby government to bring about a change in policy

Question 20

In 2016, the EU faced a mass influx of migrants from conflicts across Africa and the Middle East.
Each day, televisions were full of distressing images and stories about these migrants.
The pressure group and charity Save the Children is campaigning to bring into the UK some of the children in the camps in the Middle East and Europe who have no families.
The campaign has been given a lot of media coverage.
Questions have been asked in Parliament.
This is a clear example of a group of charities and their supporters using the media to lobby government to bring about a change in policy, at a what level?

Answer 20

This is a clear example of:
1. A group of charities
2. Their supporters
using the media to lobby government to bring about a change in policy, at a national level

Question 21

The Stop the War coalition uses more what methods?

Answer 21

The Stop the War coalition uses more traditional methods

Question 22

The Stop the War coalition uses more traditional methods and organised one of the largest what seen in the UK?

Answer 22

The Stop the War coalition:

1. Uses more traditional methods
2. Organised one of the largest marches seen in the UK

Question 23

The Stop the War coalition uses more traditional methods and organised one of the largest marches seen in the UK.
The march in 2003 against the war in Iraq involved how many people?

Answer 23

The march in 2003 against the war in Iraq involved over 1 million people

Question 24

The Stop the War coalition uses more traditional methods and organised one of the largest marches seen in the UK.
The march in 2003 against the war in Iraq involved over 1 million people, so by its what and being where it attracted media attention?

Answer 24

The march in 2003 against the war in Iraq involved over 1 million people, so by:
1. Its size
2. Being in London
it attracted media attention

Question 25

The Stop the War coalition uses more traditional methods and organised one of the largest marches seen in the UK.
The march in 2003 against the war in Iraq involved over 1 million people, so by its size and being in London it attracted media attention.
The march was also a part of a worldwide series of protests about the war where?

Answer 25

The march was also a part of a worldwide series of protests about the war in hundreds of cities

Question 26

The Stop the War coalition uses more traditional methods and organised one of the largest marches seen in the UK.
The march in 2003 against the war in Iraq involved over 1 million people, so by its size and being in London it attracted media attention.
The march was also a part of a worldwide series of protests about the war in hundreds of cities, including where?

Answer 26

The march was also a part of a worldwide series of protests about the war in hundreds of cities, including:

1. Damascus
2. Athens
3. Rome