Chapter 5 Flashcards
____ are still the dominant channel in business
Emails
What two channels are growing and replacing email in some instances?
IM and text
What are 4 complaints people have about email?
1) Confusing and poorly written (40% of people have gotten emails they can’t understand)
2) Lacking writing skills
3) Emails can be overwhelming
4) Blurs the line between work and leisure
All emails are ____
Trackable
When is email appropriate? (3)
- Short, informal messages requesting information or responding to inquiries
- Cover document when sending longer attachments
- Effective for multiple recipients and messages that must be archived
If your goal is to convey warmth or enthusiasm, you should use what channels?
Face to face conversation or telephone
What are the four parts of the writing plan for emails?
Subject line, opening, body, closing
What should the subject line consist of?
The main idea in condensed form
What should the opening consist of?
A greeting, as well as the main idea in expanded form.
What should the body consist of?
An explanation of the main idea, similar ideas grouped together, headings/lists, sentences in a logical order
What should the closing consist of?
Action statement (due dates, etc), summary, closing thoughts. Full contact information Proofread!
What are some practices for better email?
Don’t write an email if another channel is better, send only what you would want published, develop a strong subject line
What are some ways to craft the best email reply?
Answer within 24 hours/when you say you will, change subject line if needed, edit, use headings/lists
How do you practice good email etiquette?
Never forward something without permission, use a friendly tone, don’t attempt sarcasm, avoid screaming
What should you remember when writing a closing?
End with an action, full contact information, EDIT
When should you write a memo?
The message is too long for email, needs to be formal, needs to be kept permanently. Can be attached to emails.
What are the biggest advantages of texts and IM?
Decisions can be made quickly, phone tag is avoided
also quiet and efficient
What is a podcast?
a digital audio or video file that can be downloaded to a computer or watched on a smartphone.
Where can podcasts be found? How do you listen to them?
iTunes, Vimeo. They can be streamed or downloaded
What are three ways businesses use podcasts?
- To replace expensive teleconferences
- To have a human face without the actual human presence
- To broadcast repetitive content that doesn’t require interaction
What is a wiki?
Web-based tool employing easy-to-use collaborative software to allow multiple users collectively to create, access, and modify documents.
Who can edit wikis?
Anyone who can see it
Define crowdsourcing
The ability to get ideas from a wide assortment of people at a low cost
What does it mean to eliminate version confusion?
Each team member can submit changes to improve a document. Making the document understood by everyone on the team and everyone approves it.
4 main business uses of wikis
Keeping employees informed
Creating a large database
Facilitating feedback
Project management
Why do businesses use blogs?
To reach a large audience, to keep customers/employees informed, to invite feedback, to develop relationships, to address rumors
Why do businesses try to use viral marketing?
Online messages spread rapidly, much like viruses pass from person to person. Content must resonate with lots of people who will share it.
You want what you’re doing to be so interesting that people will share it on its own.
What are the benefits of a proprietary network?
Companies have their own internal networking systems for employees
How do proprietary networks connect employees?
The systems can match up employees based on their skills
Some companies use ______ to gain feedback from customers
crowdsourcing
