Chapter 12 Flashcards
What are 4 things that speaking skills can do for your career?
Lead to career success, increase opportunities for promotion, useful at every career stage, most desired soft skill in applicants
5 types of business presentations
Briefings, reports, podcasts, virtual presentations, webinars
It is important to know your ____
purpose
What do you want your listeners to….
Believe, remember, act on/do
5 questions you should ask yourself to determine the organizational style
How will this topic appeal to this audience?
How can I relate this information to my listeners’ needs?
How can I earn respect so that they accept my message?
What would be most effective in making my point? Facts? Statistics?, etc.
What measures must I take to ensure that this audience remembers my main points?
What are the 3 steps to effective speaking?
Tell them what you are going to tell them, tell them, tell them what you told them
People retain information best when they:
hear it repeatedly
The introduction of a speech should do what?
Capture listeners’ attention and get them involved, identify yourself and build credibility, preview your main points (3 is best)
What are 6 ways to capture attention?
Question, quote, promise, facts, story, jokes
What are 4 ways you can establish credibility with your audience?
Describe your position/knowledge/experience, dress professionally, maintain eye contact, connect with your audience
The body of your presentation should…
Focus on a limited number of points
develop each point with adequate details
use a clear organizational strategy
Always ask yourself:
How will my audience react to/receive this information?
The conclusion of your presentation should…
summarize the main themes, leave the audience with a noteworthy takeaway, include a statement or closing thought that indicates that you are finishing up
What are three ways to build audience rapport?
Effective imagery (analogy, simile, metaphor, personal anecdote, personalized statistics) Verbal signposts (previewing, summarizing, switching directions) Nonverbal messages (attire, body movement, eye contact, facial expressions)
What are the purposes of good visual aids?
Emphasize and clarify main points, improve comprehension and retention, increase audience interest, increases professional appearance, jogs the speakers memory