Chapter 4

Question 1

What does editing involve?

Answer 1

improvement of content and sentence structure

Question 2

What does proofreading involve?

Answer 2

correcting grammatical errors, misspelled words , improper punctuation, format flaws and mechanics. “clean up”

Question 3

What does evaluating involve?

Answer 3

analyzing whether your message achieves its purpose.

Question 4

____ takes more time than any other part of the 3x3 process

Answer 4

Revising

Question 5

The “do” characteristics are:

Answer 5

What do you want him to do? When? Why?

Question 6

What are the 4 benefits of concise writing?

Answer 6

1. improves readability
2. improves comprehension
3. readers invest less time (you don’t waste their time)
4. readers attitude remains positive

Question 7

Your writing will be more concise if you…

Answer 7

1. eliminate flabby expressions
2. drop unnecessary words
3. get rid of redundancies
4. purge empty words

Question 8

Your message should be understood _______

Answer 8

immediately

Question 9

Avoid using the pronoun “___”.

Answer 9

it

Question 10

Define microblogging

Answer 10

short messages on social media

Question 11

How should you condense messages for microblogging?

Answer 11

1. include only the main ideas
2. choose descriptive but short words
3. personalize whenever possible
4. be prepared to revise many times for conciseness, clarity, and correctness

Question 12

KISS

KISSS

Answer 12

Keep It Short and Simple

Keep It Short and Simple Stupid!

Question 13

Use adjectives and adverbs _________

Answer 13

Sparingly

Question 14

Well designed documents improve your messages in two important ways:

Answer 14

First, they enhance readability and comprehension.

Second, they make readers think you are a well-organized and intelligent person.

Question 15

Significant design techniques to improve readability include:

Answer 15

Appropriate amount of white space
Margins
Typefaces
Fonts
Numbered and bulleted lists
Headings for visual impact

Question 16

Your margins should be…

Answer 16

1-1.5 inches, ragged-right

Question 17

____ refers to a specific style within a typeface family

Answer 17

font

Question 18

3 types of headings:

Answer 18

Main headings
Sub headings
category headings

Question 19

The problem is not making mistakes, it’s

Answer 19

not finding and correcting them

Question 20

Documents with errors affect your

Answer 20

credibility, personal success, and success or your organization

Question 21

5 things to look for when proofreading

Answer 21

1. Spelling
2. Grammar
3. Format
4. Punctuation
5. Names and numbers

Question 22

First step of proofreading

Answer 22

Print a copy, preferably double spaced

Question 23

Second step of proofreading

Answer 23

Set it aside, take a breather

Question 24

Third step of proofreading

Answer 24

Allow adequate time for careful proofing

Question 25

Fourth step of proofreading

Answer 25

Expect errors and congratulate yourself when you find them

Question 26

Fifth step of proofreading

Answer 26

Read the message at least twice– once for meaning and once for grammar and mechanics.

Question 27

Sixth step of proofreading

Answer 27

Reduce your reading speed and focus on individual words

Question 28

Follow the six steps of proofreading for anything longer than

Answer 28

2 paragraphs

Question 29

Questions to ask when evaluating your message

Answer 29

1. Will it achieve its purpose?
2. How successful will this message be?
3. Does it attract its readers attention?
4. Is it polished and clear?
5. Does it say what you want it to?
6. How will you know if it succeeds?

Question 30

The best way to just the success of your message is through

Answer 30

feedback