Chapter 5 Flashcards
What is defined as the direct, responsible provision of medication-related care for the purpose of achieving definite outcomes that improve a patient’s quality of life.
Pharmaceutical care
MTM
Medication Therapy Management
The first core component of MTM is?
Medication Therapy Review (MTR)
MTR or MTM?
The process of collecting patient information, identifying medication-related problems, and providing solutions to these problems
MTR- Medication Therapy Review
A pharmacist who wants to provide MTM services may need to perform any or all of the following (3)
- Design a service workflow;
- Identify and target the patients who would benefit from the services
- Decide whether a medication is cost effective
MTM or MTR?
A distinct service or group of services that optimize therapeutic outcomes for individual patients
MTM
What are the 2 major barriers for service implementation?
- Lack of consensus about a service’s values among relevant parties
- Personal selling is one of many ways to apply business knowledge in pharmacy practice
AGI – aggregate demand index
-to measure the national or regional demand for pharmacists 1= high surplus 2= 3= 4= 5= high demand
3 main reasons for shortage of Pharmacist
- growth of the older population
- increased number of pharmacists, especially women, who work part-time
- prescription medications to providing other pharmacy services
What are the main approaches to address the pharmacists shortage? (2)
- Expanding PharmD programs have been established
- Enrolling more students into programs
What are the 3 main practice settings for pharmacy?
- ambulatory care
- hospital care
- long term care
Independent, chain, mass merchandisers, supermarket, mail-order pharmacies are all examples of what?
Ambulatory care-community setting
Medication Therapy Management 5 core elements
- MTR
- personal medication record
- medication related action plan
- intervention and referral
- documentation and follow up
What was implemented under prescription drug plans of the Medicare Part D benefit, and allows pharmacists to obtain reimbursements for services?
Medication Therapy Review
3 concepts of marketing concepts
- market segmentation
- personal selling
- relationship marketing
Which marketing concept is used to select the target market – identify patients for a comprehensive or a targeted MTR?
market segmentation
Which marketing concept uses one-on-one promotional activity with customers that involves interpersonal communication skills such as effective questioning, active listening, and persuasion?
personal selling
Which marketing concept uses marketing activities to establish, develop, and maintain relationship with patients, physicians, or other stakeholders?
relationship marketing
What are the barriers to collaboration in relationship marketing? (4)
- turf concerns
- communication breakdowns
- power issues
- lack of trust
CWR
collaborative working relationship
Who does the collaborative working relationship pertain to?
Model that conceptualizes the process of pharmacist-physician collaboration
4 types of questions are usually asked in personal selling
- situation – collect patient information
- problem – find out potential issues with patients
- implication – make patients understand the negative outcomes
- need-payoff questions – orient patients toward the solutions for the problems
How many progressive steps does personal selling have?
6
First 3 steps of progressive steps of personal selling
- Gathering patient information
- Assessing information
- Asking probing questions
