Chapter 5

Question 1

Elite Stage (of media development)

Answer 1

Phase of media evolution in which only the richest and best-educated members of the population make use of a particular medium.

Question 2

Popular Stage (of media development)

Answer 2

Phase of media evolution in which a truly mass audience takes advantage of a particular medium.

Question 3

Specialized Stage (of media development)

Answer 3

Phase of media evolution in which a particular medium tends to break up into segments for audience members with diverse and specialized interests.

Question 4

Muckraking

Answer 4

Investigative journalism conducted with the goal of bringing about social reform.

Question 5

Pulps

Answer 5

Magazines produced on cheap paper and with a low cultural reach, such as True Romance and True Confessions.

Question 6

Special Interest Magazines

Answer 6

Magazines aimed at specific readers with specific concerns and tastes.

Question 7

Webzines

Answer 7

Magazines that appear only on the Internet, such as Slate and Salon; also called e-zines.

Question 8

Consumer Magazine

Answer 8

Any magazine that advertises and reports on consumer products and the consumer lifestyle.

Question 9

Trade Magazines

Answer 9

Magazines that focus on a particular business and are usually essential reading for people in that business.

Question 10

Public Relations Magazines

Answer 10

Magazines produced with the objective of making their parent organizations look good.

Question 11

Professional Journals

Answer 11

Periodicals that doctors, lawyers, engineers, and other occupational groups rely on for information in their fields.

Question 12

Academic Journals

Answer 12

Periodicals that publish research in a variety of scholarly fields; also called scholarly journals.

Question 13

Little Magazines

Answer 13

Industry term for literary magazines with small circulations.

Question 14

Mission Statement

Answer 14

A brief explanation of how the magazine will be unique and what will make it successful.

Question 15

Zines

Answer 15

Low-cost self-published magazines put out by fans on a variety of topics; also called fanzines.

Question 16

Desktop Publishing

Answer 16

Using a personal computer to act as editor, publisher, and writer.

Question 17

Sponsored Magazines

Answer 17

Magazines published by associations, such as National Geographic.

Question 18

Contributing Editor

Answer 18

Title given to a magazine’s highest-paid freelance writers, who sometimes polish others’ work.

Question 19

CPM

Answer 19

Cost per thousand; guideline for the price of each exposure of a customer to an ad.

Question 20

Circulation Department

Answer 20

The division of a magazine company charged with finding and keeping subscribers, managing the subscriber list, and promoting single-copy sales.

Question 21

Blow-In Cards

Answer 21

Postcard-sized business reply cards, usually containing subscription solicitations, that are inserted into magazines during the production process.

Question 22

Subscription Fulfillment Companies

Answer 22

Businesses that specialize in soliciting magazine subscriptions.

Question 23

Split-Run Editions

Answer 23

Slightly different versions of the same magazine, as in demographic and regional editions.

Question 24

Demographic Editions

Answer 24

Slightly different versions of the same magazine that go out to subscribers with different characteristics.

Question 25

Regional Editions

Answer 25

Slightly different versions of the same magazine produced for different geographic areas.

Question 26

Paid Circulation Magazines

Answer 26

Magazines for which readers actually pay subscription fees and newsstand charges.

Question 27

Controlled Circulation

Answer 27

A system of distribution in which magazines are sent free to desired readers.

Question 28

Pass-Along Circulation

Answer 28

Readership beyond the original purchaser of a publication.

Question 29

Complementary Copy

Answer 29

Editorial material designed to be paired with nearby advertising.