Chapter 1

Question 1

The ability to understand and make productive use of the media

Answer 1

Media Literacy

Question 2

The analysis used to assess the effect of media on individuals, on societies, and on cultures

Answer 2

Media Criticism

Question 3

The process of human beings sharing messages

Answer 3

Communication

Question 4

Messages that return from the receiver of a message to the source of that message

Answer 4

Feedback

Question 5

Anything that interferes with the communication process

Answer 5

Noise

Question 6

Messages conveyed through an interposed device rather than face-to-face

Answer 6

Mediated Communication

Question 7

An interposed device used to transmit messages

Answer 7

Medium

Question 8

Plural of medium

Answer 8

Media

Question 9

Mediated messages transmitted to large, widespread audiences

Answer 9

Mass Communication

Question 10

Those who determine which messages will be delivered to media consumers

Answer 10

Gatekeepers

Question 11

The sharing of personal messages through an interposed device

Answer 11

Mediated Interpersonal Communication

Question 12

The merging of technologies, industries, and content, especially within the realms of computer, telephone, and mass media

Answer 12

Convergence

Question 13

Savings that accrue with mass production

Answer 13

Economies of Scale

Question 14

A combination in which the whole is more than the sum of its parts

Answer 14

Synergy

Question 15

Promoting a product in one form to sell it in some other form

Answer 15

Cross Merchandizing

Question 16

The acquisition of the same type of business in more than one market area by one company

Answer 16

Group Ownership

Question 17

Large companies that own many different types of businesses

Answer 17

Conglomerates

Question 18

A business model in which a company owns different parts of the same industry

Answer 18

Vertical Integration

Question 19

Laws that prohibit monopolistic practice in restraint of trade

Answer 19

Antitrust Laws

Question 20

Corporate growth through the acquisition of different types of business

Answer 20

Horizontal Integration

Question 21

Any action that prohibits an act of expression from being made public

Answer 21

Censorship

Question 22

The press as an unofficial fourth branch of government

Answer 22

Fourth Estate

Question 23

A relationship in which two parties contend with or oppose each other

Answer 23

Adversarial Relationship

Question 24

Prevention of publication by the government

Answer 24

Prior Restraint

Question 25

The part of the U.S. Constitution’s Bill of Rights that guarantees freedom of religion, speech, press, assembly, and petition

Answer 25

First Amendment

Question 26

The displacement of a nation’s customs with those of another country

Answer 26

Cultural Imperialism