Chapter 1 Flashcards
The ability to understand and make productive use of the media
Media Literacy
The analysis used to assess the effect of media on individuals, on societies, and on cultures
Media Criticism
The process of human beings sharing messages
Communication
Messages that return from the receiver of a message to the source of that message
Feedback
Anything that interferes with the communication process
Noise
Messages conveyed through an interposed device rather than face-to-face
Mediated Communication
An interposed device used to transmit messages
Medium
Plural of medium
Media
Mediated messages transmitted to large, widespread audiences
Mass Communication
Those who determine which messages will be delivered to media consumers
Gatekeepers
The sharing of personal messages through an interposed device
Mediated Interpersonal Communication
The merging of technologies, industries, and content, especially within the realms of computer, telephone, and mass media
Convergence
Savings that accrue with mass production
Economies of Scale
A combination in which the whole is more than the sum of its parts
Synergy
Promoting a product in one form to sell it in some other form
Cross Merchandizing
The acquisition of the same type of business in more than one market area by one company
Group Ownership
Large companies that own many different types of businesses
Conglomerates
A business model in which a company owns different parts of the same industry
Vertical Integration
Laws that prohibit monopolistic practice in restraint of trade
Antitrust Laws
Corporate growth through the acquisition of different types of business
Horizontal Integration
Any action that prohibits an act of expression from being made public
Censorship
The press as an unofficial fourth branch of government
Fourth Estate
A relationship in which two parties contend with or oppose each other
Adversarial Relationship
Prevention of publication by the government
Prior Restraint
The part of the U.S. Constitution’s Bill of Rights that guarantees freedom of religion, speech, press, assembly, and petition
First Amendment
The displacement of a nation’s customs with those of another country
Cultural Imperialism
