Chapter 5 Flashcards
Name some potential risks for businesses using social media.
a. Productivity losses
b. Leaked trade secrets
c. Backlash of Internet audiences
d. Legal liability and embarrassment over damaging employee posts
e. Security breaches from unauthorized private use of work-issued devices
Why do some business people criticize email
Critics say that email is outdated, inefficient, and slowly dying. They complain that it takes too much time, increases stress, and leaves a dangerous “paper” trail.
When is email appropriate?
Email is appropriate for short, informal messages that request information and respond to inquiries. It is especially effective for messages to multiple receivers and messages that must be archived (saved). An email is also appropriate as a cover document when sending longer attachments.
Describe the writing plan for emails
(a) action information, dates, or deadlines,
(b) a summary of the message, or
(c) a closing thought.
What are communication intententions?
Communication intentions are your reasons for communicating, whether in writing or in spoken form. These reasons are usually either functional or strategic—you want to get something done, help move something along, or set something in motion in the future.
What are some examples of main communication intentions?
informing,
requesting,
replying,
instructing,
and expressing goodwill.
What are some of the risks of instant messaging and texting?
a. Another distraction in addition to the telephone, email, and the Web
b. Potential leaking of privileged information and company records
c. Security risks posed by free consumer IM services and loss of sensitive data
d. Legal liability when employees use mobile devices improperly while on company business
e. High jury awards in cases involving workers who text and drive
f. Tracking and storing what might become evidence in lawsuits
g. Phishing, viruses, malware, and IM spam
h. Bullying and sexting with mobile devices
List five (5) best practices for using IM and texting that you consider most important.
a. Adhere to company policies at all times: netiquette rules, code of conduct, ethics guidelines, and harassment and discrimination policies.
b. Don’t use IM or text messages to disclose sensitive information: financial, company, customer, employee, or executive data.
c. Be vigilant about the appropriateness of photos, videos, and art that you link to or forward.
d. Avoid unnecessary chit-chat, and know when to say goodbye. If personal messaging is allowed, keep it to a minimum.
e. Use good grammar and proper spelling.
f. Don’t text or IM while driving a car; pull over if you must read or send a message.
g. Separate business contacts from family and friends.
h. Keep your presence status up-to-date, and make yourself unavailable when you need to meet a deadline.
How do companies use blogs
Public relations
Customer relations
crisis communication
market research
viral marketing
building of online communities
internal communication
recruitment
What tips would you give to a beginner blogger.
a. Craft a catchy but concise title.
b. Ace the opening paragraph.
c. Provide details in the body.
d. Consider visuals.
e. Include calls to action.
f. Edit and proofread carefully.
g. Respond to others’ posts respectfully
