Chapter 4 - Research Flashcards
0
Q
What’s a tally?
A
A single mark on a chart to show that a behaviour/ category has been found during a content analysis
1
Q
What’s content analysis?
A
A research method used to measure the number of times something comes up in a book newspaper or tv programme
2
Q
What’s unrepresentative?
A
Limited so that it might not apply to everyone
3
Q
What’s reliability?
A
Refers to whether findings from a study would be found again if the study was repeated
