Chapter 4 Flashcards
Economic Forecasts:
Planning indicators that are valuable in helping organiations prepare medium- to long-range forecasts.
Technological forecasts
Long-term forecasts concerned with the rates of technological progress.
Demand forecasts:
Projections of a company’s sales for each time period in the planning horizon.
Quantitative forecasts:
Forecasts that employ mathematical modeling to forecast demand.
Qualitative forecasts:
Forecasts that incorporate such factors as the decision maker’s intuition, emotions, personal experiences, and value system.
Jury of executive opinion:
A forecasting technique that uses the opinion of a small group of high-level managers to form a group estimate of demand.
Delphi method:
A forecasting technique using a group process that allows experts to make forecasts.
sales force composite:
a forecasting technique based on salesperson’s estimates of expected sales.
market survey:
a forecasting method that solicits input from customers or potential customers regarding future purchasing plans.
time series:
a forecasting technique that uses a series of past data points to make a forecast.
sales force composite:
a forecasting technique based on salespersons’ estimates of expected sales.
market survey:
a forecasting method that solicits input from customers or potential customers regarding future purchasing plans.
time series:
a forecasting technique that uses a series of past data points to make a forecast.
naive approach:
a forecasting technique which assumes that demand in the next period is equal to demand in the most recent period.
moving averages
a forecasting method that uses an average of the N most recent periods of data to forecast the next period.
exponential smoothing
a weighted-moving average forecasting technique in which data points are weighted by an exponential function.
smoothing constant
the weighting factor used in an exponential smoothing forecast, a number greater than or equal to 0 and less than or equal to 1.
mean absolute deviation (MAD)
a measure of the overall forecast error for a model
mean squared error (MSE)
the average of the squared differences between the forecasted and observed values
mean absolute percent error (MAPE)
the average of the absolute differences between the forecast and actual values, expressed as a percent of actual values.
trend projection:
a time-series forecasting method that fits a trend line to a series of historical data points and then projects the line into the future for forecasts.
seasonal variations:
regular upward or downward movements in a time series that tie to recurring events
cycles:
patterns in the data that occur ever several years.
linear-regression analysis:
a straight-line mathematical model to describe the functional relationships between independent and dependent variables.
standard error of the estimate:
a measure of variability around the regression line - its standard deviation
coefficient of correlation:
a measure of the strength of the relationship between two variables.