Chapter 3: Social Cognition Flashcards
What two methods can social cognition take on? Like what two types of thinking?
-automatic and controlled
What are Schemas? What is an example.
-mental structures that people use to organize they knowledge about the world
-knowing what a water bottle is because you have a pre-existing schema
What are the different types of schemas? (5)
-objects (water bottles)
-ourselves (I am an extrovert)
-other people (Lucy is an extrovert)
-groups of people (engineers are analytical)
-events (going to a restaurant)
What do schemas influence?
-they influence what we notice, think about and remember
What do schemas act as?
-they act as filters, screening out often information that isn’t consistent with pre-existing schemas
(think about the story in class where one was home buying and the other was stealing)
What are the two reasons we have schemas? (2)
-relate new experiences to past ones
-interpret ambiguous information
What is the Guest Lecturer Experiment? What is the main point of this experiment? (3)
-given two notes saying what the lecturer was like, with one saying warm and the other cold
-asked to rate the lecturer on several traits and the people with the note that said he was warm rating them as nicer and better
-the students were filtering out certain information
What is accessibility? If a schema is more accessible, what are we more likely to do? (2)
-the extent to which a schema are at the forefront of people’s mind
-the more accessible the schema is the more likely we will be to apply that schema when making judgements
What is chronic accessibility due to?
-past experiences
What is priming?
-bringing a schema of concept to the forefront of people’s minds, type of temporary accessibility
What is the Donal experiment?
-had two parts, but people were told they were two completely different experiments
-one group read negative words and the other read positive words
-they then read a story about Donald and rated him very much based off of the priming words
What is embodied cognition? Give an example.
-bodily sensations activate mental structures such as schemas
-a lemon scent can prime people to help others
What is the main problem with Schemas?
-they are hard to change
What is the suicide note experiment?
-had to guess which suicide notes were real and not and then were later told at random that they were better than average or worse than average
-they were told it was a lie, but the schema still remained
What is the perseverance effect?
-beliefs persist even after disconfirming evidence
What did the experiment on firefighters show? Like what was the most important point?
-participants held onto their new schemas even though those schemas were not about themselves, so had no reason to hold onto it, illustrate the perseverance effect